Sr Manager, Strategy & Brand Partnerships

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future.

A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger.

We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY :

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.

Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more.

Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES

• Key Leadership role and champion of our Beyond Beer portfolio at Labatt
• Strategy lead for Beyond Beer business unit (RTD & Non-Alc) including but not limited to : Strategic Portfolio Management : Portfolio and SKU optimization by sales channel / geography;

providing recommendations on assortment and SKU counts by brandIn partnership with brand team, development of brand architecture & flavour renovation strategy for Beyond Beer portfolioDevelopment of long term business plan for Beyond Beer (3-10 year plan) including industry, category and segment forecastingBe the voice of the competitor at Labatt effectively developing and monitoring listening tools and analysis on competitive strategy

• Manage relationships & routine with existing partner brands and drive development of new partner relationships and brands : Internal and external communication, strategy development & contract negotiationsResponsible for supporting the monthly and quarterly performance reviews for partnersOwner of annual business planning cycle for partner brands including new product development and financialsHunt for new incremental business opportunities through partner brands or co-promotion opportunities prospect identification & business case development
• Manage and coach one direct report, Manager of Strategy and Partnerships

JOB QUALIFICATIONS

• Mandatory University Degree in Business or related field
• Minimum of 5 years of Sales or Marketing experience, preferably complemented with 2 years Back-Office experience
• Effective storytelling skills, with the ability to communicate and sell your vision to stakeholders in all levels of the organization
• Excellent interpersonal skills with the ability to collaborate effectively with diverse internal and external groups
• Comfort with ambiguity, leveraging structured thinking to break down complex and undefined problems into actionable work streams
• Advanced analytical and critical thinking skills with the ability to synthesize multiple data sources into actionable insights
• Strong project management and organization skills to manage the multiple priorities of yourself and your team
• Knowledge of Canadian liquor regulations & passion for the industry

WHY LABATT :

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers.

We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities.

We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.