Job Description
The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns, and has a deep knowledge of the ins and outs of these advertising platforms (Facebook / Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok).
This role reports directly to the account Supervisor / Manager, leading implementation of paid social media plans and assuring high quality of work.
This individual understands strategy and feels comfortable analyzing large volume of data to extract meaningful insights that guide optimizations.
Responsibilities :
- Assisting the Paid Social Supervisor / Manager in the development of media plans to meet client’s goals.
- Present strategy plans and performance reports to clients.
- Lead campaign execution approach, with strong alignment between strategy and tactical plans.
- Educate junior team members on platform best practices.
- Work closely with vendors, and other external partners to achieve client goals.
- Ensuring a high quality of work for all deliverables to client.
- Point of contact for clients and different stakeholders.
Characteristics of Successful Paid Social Specialist :
- Deep understanding of the intricacies across the main social media-advertising platform.
- Able to communicate complex solutions to less technical audiences verbally and in writing.
- Able to anticipate issues and have a solution driven approach.
- Loves analyzing data and finding key relevant insights.
- Clearly understand client’s goals and uses that to guide ongoing analysis and recommendations.
- Team player with a confident can-do attitude and an eye on strategy.
- Constant learner.
- Pristine attention to details.
Qualifications
- 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- Technical proficiency across social media advertising channels (Facebook / Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
- Experience presenting data and insights to medium and large audiences.
- Proven record managing multiple timely delivery and prioritizing projects in highly paced environment.
- Experience managing working relationships with internal and external partners.
- Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
- Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.
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