Paid Media Manager

Department : Paid Media

Reports To : CMO

About InBeat Agency : InBeat Agency is a dynamic and fast-growing marketing agency specializing in micro-influencer marketing, UGC (User Generated Content) performance creative, paid media management, and SEO.

We partner with leading consumer brands to drive their marketing efforts through innovative and data-driven strategies. Our team is composed of 80 talented professionals committed to achieving outstanding results for our clients.

Job Overview : We are seeking an experienced Paid Media Manager / Specialist to join our team in Montreal. This role is dedicated to managing a substantial multi-million media budget annually for a specific client.

The ideal candidate will have a strong background in paid media, a deep understanding of digital advertising strategies, and the ability to thrive in a fast-paced, growing environment.

This position requires on-premises work at our client's office and includes perks such as paid travel to the office.

Key Responsibilities :

Campaign Management :

• Execute and optimize comprehensive paid media campaigns across various digital channels, including but not limited to Google Ads, Facebook Ads, Instagram, Snapchat, and YouTube.
• Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve client goals.
• Manage a media budget of $10 million annually, ensuring efficient allocation and expenditure.
• Collaborate with the client to understand their business objectives and develop tailored paid media strategies to meet their goals.
• Conduct market research and competitive analysis to identify opportunities for campaign optimization and innovation.
• Utilize the client's existing content pipeline to create and implement effective ad creatives and messaging.

Reporting and Analysis :

• Provide regular performance reports and insights to the client, highlighting key metrics, trends, and recommendations.
• Use advanced analytics tools to track campaign performance and measure the effectiveness of advertising efforts.
• Identify and troubleshoot issues affecting campaign performance, implementing solutions promptly.
• Work closely with the client’s marketing team, creative team, and other stakeholders to ensure alignment and successful execution of campaigns.
• Coordinate with internal teams at InBeat Agency to leverage additional resources and expertise as needed.
• Participate in regular client meetings to discuss campaign progress, strategies, and future plans.

Qualifications :

• Experience in paid media management, preferably within an agency or a high-budget client environment.
• Proven track record of managing large-scale media budgets and delivering successful digital advertising campaigns.
• In-depth knowledge of digital advertising platforms, tools, and best practices.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.
• Highly organized with the ability to manage multiple projects and priorities simultaneously.
• Proficiency in analytics and reporting tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with A / B testing, audience targeting, and conversion rate optimization.
• Ability to work on-premises at the client’s office in Montreal.

Perks and Benefits :

• Competitive salary and performance-based incentives.
• Paid travel to the office.
• Opportunity to work with a high-profile client with a significant media budget.
• Fast-growing and dynamic work environment with opportunities for career advancement.
• Health, dental, and vision insurance.
• Professional development and training opportunities.

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inBeat Agency in Montreal, Quebec, Canada

inBeat Agency in Montreal, Quebec, Canada

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