Data Analyst (Marketing)

Job Description

Job Description

Salary : $92,000.00-102,000.00

Join the .CA and Registry team at CIRA and help shape what it means to be Canadian in the digital world! Our .CA domain is more than a web addressit's a symbol of Canadian pride and a cornerstone of our national digital presence. By managing over 3 million .CA domains, CIRAs role is crucial in maintaining the .CA domains integrity and ensuring it supports the diverse needs of Canadian businesses and individuals.

By working with the .CA brand, youll play a part in enhancing the .CA domain's role in representing Canadian identity - ensuring that it continues to serve as a trusted and recognizable symbol online. Join us in celebrating Canadas digital landscape and make a meaningful impact on how Canadians connect,communicate and thrive online.

Who you are :

You are a strategic thinker with a passion for transforming data into stories that drive impact. Curious by nature and rigorous in your approach, you excel at finding patterns, uncovering opportunities, and translating complex analyses into clear recommendations that fuel marketing growth.

You thrive at the intersection of marketing and business intelligence, bringing both technical expertise and commercial awareness. Collaborative and solutions-oriented, youre comfortable leading data initiatives, guiding stakeholders through insights, and ensuring that every decision is grounded in evidence. Above all, you see data not just as numbers, but as a powerful tool to shape strategies, strengthen partnerships, and accelerate the success of our .CA business.

What youll do :

• Oversee data and research projects in support of marketing and business objectives by defining goals, requirements and methodologies, and working with outside vendors as required.
• Drive data excellence by implementing and refining best practices for data reporting and accessibility, empowering our growth initiatives with clear, actionable insights.
• Generate comprehensive business and campaign performance reports and dashboards that not only identify trends but also provide actionable feedback to optimize our strategies.
• Build strong relationships with cross-functional teams and effectively present data insights to management and executives, influencing key business decisions.
• Assess the effectiveness of our marketing campaigns using various techniques, including marketing mix models and third-party reporting systems, to measure and maximize ROI.
• Analyze website and UX data using GA4 and Google Tag Manager and recommend ways to optimize the customer journey on our website.
• Work closely with external vendors and internal teams to support forecasting and help set and measure KPIs, and maintain a robust analytics framework, ensuring all stakeholders have access to the data and insights they need.
• Champion a data-driven culture by advocating for the use of data across the company, helping teams leverage tools, insights, and processes that enhance our performance.
• Support A / B testing initiatives by providing pre-test analysis, test setup guidance, and post-test interpretation of results.

What you bring :

Who we are :

At CIRA, were driven by a passion to make a positive impact on Canadas digital future. Were not just asking, What more can we do?were actively exploring new frontiers to enhance and secure the internet for all Canadians. Our recognition as one of the National Capital Regions Top Employers for nine years is a testament to our vibrant culture. We believe in fostering an environment where collaboration and candour are second nature and where diverse perspectives are integral to our success, because we know that great ideas come from everywhere. If youre passionate about innovation and ready to make a difference in a dynamic field, join us and help shape the future of the internet!

CIRA embraces a blend of remote and IRL in-office work to keep our team connected and engaged. Our Ottawa headquarters is a hub for regular events and social activities that bring our team together, encouraging a strong sense of community within our organization. No matter where you work from, you'll always feel part of our vibrant team and our shared mission.

At CIRA, people remain at the centre of our recruitment process. While CIRA uses recruitment platforms that include artificial intelligence-enabled features, which may be used to support administrative processes or skills-based assessments, these features are intended to assist our recruitment activities and do not replace human judgment. All applicant screenings, interviews, evaluations and selection decisions are conducted by our staff. Artificial intelligence is not used to make autonomous or final hiring decisions.

For any accommodations during the recruitment process, please contact us at

Joignez-vous lquipe du domaine.CA et du registre de CIRA et aidez faonner lidentit des Canadiennes dans le monde numrique! Notre domaine.CA est plus quune simple adresse Web : cest un symbole de la fiert canadienne et une pierre angulaire de notre prsence numrique nationale. En grant plus de 3millions de domaines.CA, CIRA joue un rle crucial dans le maintien de lintgrit du domaine.CA et veille ce que celui-ci rponde aux divers besoins des entreprises et des particuliers canadiennes.

En travaillant avec la marque.CA, vous contribuerez renforcer le rle du domaine.CA dans la reprsentation de lidentit canadienne, en veillant ce quil continue dtre un symbole fiable et reconnaissable en ligne. Joignez-vous nous afin de clbrer le paysage numrique du Canada et davoir un impact significatif sur la faon dont les Canadiennes sengagent, communiquent et prosprent en ligne.

Qui vous tes :

Vous tes une stratge passionne par la transformation des donnes en rcits qui ont un impact. De nature curieuse et rigoureuse dans votre approche, vous vous distinguez dans la recherche de modles, la dcouverte doccasions de croissance et ladaptation danalyses complexes en recommandations claires qui favorisent la croissance du marketing.

Vous excellez la croise du marketing et de la veille stratgique, alliant expertise technique et savoir-faire commercial. De nature collaborative et mettant laccent sur les solutions, vous tes laise pour diriger des initiatives de donnes, guider les parties prenantes grce vos connaissances et veiller ce que chaque dcision soit fonde sur des preuves. Par-dessus tout, vous envisagez les donnes non seulement comme des chiffres, mais comme un outil puissant pour laborer des stratgies, renforcer les partenariats et acclrer la russite du secteur des domaines .CA.

Vos tches :

Vos antcdents :

propos de nous :

Chez CIRA, nous sommes motives par la passion davoir un impact positif sur lavenir numrique du Canada. Nous ne nous contentons pas de demander : Que pouvons-nous faire de plus?. Nous explorons activement de nouvelles frontires afin damliorer et de scuriser Internet pour la population canadienne. CIRA est reconnue comme lun des meilleurs employeurs de la rgion de la capitale nationale depuis huitans, ce qui tmoigne de notre culture dynamique. Nous croyons quil est important de favoriser un environnement o la collaboration et la franchise sont une seconde nature et o la diversit des points de vue fait partie intgrante de notre succs, car nous savons que les grandes ides viennent de partout. Si vous tes passionne par linnovation et prte faire une diffrence dans un domaine dynamique, joignez-vous nous et contribuez faonner lavenir dInternet!

CIRA favorise un mlange de travail distance et de travail au bureau pour que notre quipe reste connecte et engage. Situ Ottawa, notre sige social est un carrefour pour les vnements rguliers et les activits sociales qui rassemblent les membres de notre quipe, favorisant un fort sentiment dappartenance au sein de notre entreprise. Peu importe o vous travaillez, vous aurez toujours le sentiment de faire partie de notre quipe dynamique et de partager notre mission commune.

Si vous avez besoin de mesures dadaptation pendant le processus de recrutement, veuillez nous contacter .