Senior Marketing Coordinator (CPG Experience Required)

Before applying please make sure to read the entire job description

• Do not apply if you do not speak french fluently
• We are looking for someone with great leadership skills
• Project Management Experience and organizational skills required
• Outgoing, great people's skills

SENIOR MARKETING COORDINATOR AT YUMI ORGANICS (CPG Experience Required)

The Senior Marketing Coordinator at Yumi Organics will assist the Marketing Manager in implementing marketing strategies and executing brand campaigns across all major channels.

The ideal candidate will possess a deep understanding of brand strategy, social media, and influencer marketing, with hands-on experience in the Consumer Goods industry.

They should excel in a fast-paced, collaborative environment and demonstrate exceptional proactivity, motivation, and innovation.

This role offers a unique opportunity for a dynamic self-starter to contribute to the growth of a leading Forbes 30 Under 30 organization.

This position requires close collaboration with the sales department to ensure marketing efforts align with sales objectives and deadlines.

The Senior Marketing Coordinator will also oversee key retail marketing activities and operational tasks, including supporting both marketing and sales teams by preparing and organizing promotional materials for trade shows and other offline events.

Passionate about contributing to a thriving brand with significant opportunities for internal growth, this individual will help drive brand awareness and bottom-line success through increased reach, engagement, website traffic, and e-commerce sales.

About Yumi :

Our vision is to become the brand name known for Overnight Oats and to build out this subcategory of cereal as the number one leading brand.

We are currently sold in over 3000+ retail stores across Canada, including Walmart, Loblaws, Metro, Save on Foods and Sobeys.

Our products are also sold on Amazon and our own E-commerce platforms. Our territories to focus on this year is the US and Australian Markets.

We are a Montreal-based Overnight Oats company founded by a certified nutritionist, whose goal is to make healthy eating easy, fun and delicious, starting with the most important meal of the day : breakfast! ;

We are the first in Canada to launch a line of Overnight Oats to retail, and we are very excited to be the first to launch a line of Probiotic Trail Mixes & Super Seeds in Canada as well!

The Yumi Culture :

We are a small but powerful team, and we work and function as a team. We are serious about keeping a positive energy and work environment.

Each member of our team is passion-driven, responsible and compassionate. We never point fingers : we take ownership of our mistakes and find solutions.

Our goal is to help our customers make healthier choices in a world that makes it so difficult to do so, and we take great pride in the products that we bring to their homes.

We’re on the forefront of innovation in food and we want to continue challenging and make positive changes to this industry.

We work hard and we celebrate our wins together as a team. Each one of us is a valuable asset to the company’s growth and we hope to invite a smart and positive individual to our Yumi team to grow alongside us.

RESPONSIBILITES OF THE COORDINATOR

• Assist the Marketing Manager in executing on brand campaigns and product launches for all major marketing channels including but not limited to social media, influencer marketing, offline activities and sales functions.
• Prepare sales marketing materials for events and offline initiatives, including brochures, flyers, and product samples.

Coordinate with external vendors and agencies to manage promotional activities and materials such as prints, banners, and trade show booths.

• Coordinate and assist with on-set brand campaigns and social media photoshoots, develop and provide mood boards, briefs, and channel asset requirements, and oversee the execution of photoshoots to ensure alignment with brand vision.
• Build and manage relationships with influencers, agents and partners to ensure a consistent flow of high-quality content that can be leveraged across all marketing channels, including organic social and paid media ads.
• Assist with in-house content creation and scheduling of social media content, email campaigns, and other digital marketing initiatives.
• Manage relationships with agencies and freelancers, ensuring deadlines are met and analyzing the provided analytics for performance insights.
• Collaborate closely with Paid Media partners to provide top performing organic social media and photo / video content for digital ads.
• Conduct market research to support the development of marketing strategies.
• Track and report on weekly marketing campaign performance, delivering key insights, recommendations for improvement, and identifying business opportunities.
• Ensure the company's website remains current with seasonal updates, brand campaigns, product launches, and promotional periods.
• Monitor the website's performance and health, taking proactive steps to maintain and
• optimize it, including implementing SEO initiatives through freelancers or agencies as needed.
• Provide first sign-off on all new packaging and revisions needed to ensure it complies with brand, values, call outs and QA compliance team before presenting to President.
• Work on building aligned brand partnerships to grow visibility and sales.
• Ensure marketing calendar and strategies are executed on time.
• Ability to offer creative marketing solutions and ideas to build upon marketing strategy and plan.
• Perform administrative tasks such as scheduling meetings, preparing reports, and managing marketing databases.
• Assist with ad hoc tasks as required.
• Manage YUMI's business account.

REQUIREMENTS (ARE YOU THE RIGHT FIT FOR YUMI?)

Essential :

• CPG (Consumer Packaged Goods)
• Bachelor’s degree in Marketing, Communications, or a related field.
• 5 years of experience in marketing or a related role.
• Strong organizational and time management skills.
• Excellent verbal and written communication skills in English and French.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent with digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Ability to work independently and as part of a team.
• Highly proactive, curious, and creative individual who consistently seeks new business
• opportunities for growth.
• Attention to detail and accuracy in task execution.
• Ability to meet deadlines and manage multiple tasks simultaneously.
• Experience in social media content creation and video editing.
• Must possess a positive and self-starter attitude.
• Great problem solver and creative in finding solutions.
• Good eye for quality creatives that are in alignment with brand values.
• Works well with little supervision.

Preferred :

• Experience in the food industry or FMCG (Fast-Moving Consumer Goods) sector.
• Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
• Knowledge of the Canadian and US markets and consumer behavior.
• Experience with CRM (Customer Relationship Management) systems and marketing automation tools.

PERSONALITY TRAITS (ARE YOU THE GEM WE ARE LOOKING FOR?)

• Team-oriented and collaborative, with a willingness to take direction and work under supervision
• Strong listener, able to understand and follow instructions accurately.
• Self-starter with minimal supervision needed.
• Proactive and motivated, with a get-things-done attitude.
• Adaptable and flexible, capable of handling changing priorities and tasks.
• Detail-oriented and meticulous in executing tasks.
• Positive attitude and strong work ethic.
• Passionate about working for a growing business with significant opportunities for internal growth.

We are a small-medium, but fast growing business! You'll be able to learn a lot and see a little bit of everything. That also means you'll have to be comfortable with all sorts of tasks.

Be able to predict, and organize accordingly. We hope to hire a smart, organized, and positive individual to join our growing team, and to grow with us and join our Yumi family!

If you are excited about joining the Yumi team, please apply through this Indeed post.

Looking forward to meeting you!