Marketing Specialist

About us :

Info-Tech Research Group delivers impartial, highly pertinent IT research, enabling CIOs and IT leaders to make well-informed, strategic decisions.

We are currently serving over 30,000 professionals and collaborate closely with IT teams, equipping them with actionable tools and expert guidance to drive measurable results and enhance technology initiatives and organizational processes.

Why join us?

• We pride ourselves on consistent year-on-year growth, with double-digit growth even during a global pandemic.
• We are in the Top 3 on LinkedIn's Top Companies List in Canada.
• Info-Tech fosters a growth-focused, entrepreneurial culture with unlimited opportunities for professional growth and development.

What will you do?

The role of the Marketing Specialist is to deliver and execute on powerful go-to-market campaigns that position our research and services for maximum impact in our member base.

You'll help drive product and feature adoption, increase member engagement and usage / consumption of our content and services, and drive revenue growth from our existing customer base.

You will utilize customer & industry insights, historical trends, and published content to develop and execute innovative marketing strategies, campaigns and programs that deliver results aligned to key business objectives.

Key Activities / Tasks

You will plan and execute engaging marketing promotion plans that focus on promoting our research and services to increase customer usage and spending.

• Build, manage and execute marketing campaigns to increase client retention and support customer growth.
• Create promotion plans that should be measured, and performance should be reported against goals (ROI and KPIs). Continually test and optimize for conversions.
• Identify trends and insights, and improve performance based on insights. Testing results should be included in regular reporting and shared with Marketing group to influence overall departmental results.
• Collaborate with internal teams to support departmental goal achievement.
• Review Key reporting and develop insights and improvements for future campaigns / initiatives

What are you required to have

• Integrated campaign management : Possess a strong grasp of current marketing tools and strategies and be able to build and lead integrated marketing programs from concept to execution.
• Stakeholder management : Build rapport and effectively communicate in a high volume stakeholder environment.
• Project Management : Manage full project scopes effectively and report on project progress in a timely manner. Lead challenging negotiations, while managing scope and aligning with business expectations and brand goals.
• Teamwork and Collaboration : You will collaborate with the marketing team, supporting teams (such as our consulting, product development and sales teams), and design to launch campaigns ( campaign strategies, lead generations, customer experience marketing, work with event management, social media campaigns, and programs) on time and within budget.

What We Look for

• BA / BS degree in marketing or a related field
• 4 years proven experience working in a performance marketing environment.
• Experience developing and executing marketing campaigns in B2B environment.
• Customer centric, with a strong ability to understand customer insights.
• Strong stakeholder management and understanding of the needs of stakeholders at various levels and functions in the organization.
• Ability to work in a fast paced and multi-project environment.
• Excellent communicator and project manager who can adhere to strict deadlines.
• Strong writing capabilities, specifically with B2B sales emails.
• Strong analytical skills and data-driven thinking.
• Experience with A / B and multivariate tests.
• Experience with Salesforce reporting, campaign configuration, and dashboard creation.
• Hands on experience with a marketing automation platform and experience with MS Office, SFDC, Pardot, Google Analytics preferred.

Experience with Gainsight is a bonus.

ITRG is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected factors.

To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.