Manager - Marketing Insights & Syndicated Research

The Opportunity :

The Manager of Marketing Insights and Syndicated Research is responsible for the management and effective use of all syndicated information sources used at Maple Leaf Foods.

The role ensures that Maple Leaf Commercial teams across North America can fully leverage information and insights from available data to drive timely business decisions.

Continuous development and improvement of tools and processes to enhance the analytic capability of MLF are key to this role.

The Manager of Marketing Insights and Syndicated Research will work closely with teammates who specialize in consumer, customer, and pricing research to build a comprehensive picture of consumer demand and MLF in-market performance.

Any MLF team member interested in being considered for this role are encouraged to apply online by October 29. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life :

• Manages relationships with syndicated information suppliers (e.g., NIQ, Circana, Numerator, etc.) to define and acquire appropriate data sources to meet the changing needs of the MLF organization in Canada and the US
• Ensures that data sources are continuously maintained so that no issues with data integrity arise
• Leverages analytic teams in external supplier organizations; manages research requests to ensure that deliverables meet expectations and that external resources are appropriately deployed
• Continues to build upon and deliver ongoing training / development programs for marketing and sales staff to ensure that analytic excellence is continuously reinforced and improved
• Provides coaching to marketing and sales staff for ongoing skill development in the effective use of information
• Collaborates with partners in Information Services to develop and implement research tools that employ current technologies such as AI to improve efficiency and effectiveness of mining big data sets
• Liaises with Customer Insights colleagues to optimize use of retailer / loyalty databases where these information sources are required to round out discrete analyses
• Has responsibility for cross-category analyses and summaries for use by Senior Leadership team, Board of Directors, and Investor communications
• Develops thought leadership presentations on emerging trends and changing consumer behaviours that impact MLF’s business

What You’ll Bring :

• 5+ years’ experience generating insights using NIQ and / or Circana data sources
• Bachelor’s degree and / or MBA with focus on Marketing and / or Market Research and / or Statistics
• Coaching / training experience to develop analytic knowledge and capabilities of others
• Experience with the development of advanced analytic applications that leverage current technology
• Exemplary communication skills; written, verbal, and presentation
• Thorough knowledge of database structures, particularly NIQ or Circana market measurement services as well as household panel data
• Advanced skill with Microsoft applications : Excel, PowerPoint, PowerBI
• Positive, curious, creative, and innovative thinker with the ability to energize and influence
• Strong business acumen, self-motivated and ability to prioritize to meet deadlines
• Cooperative and collaborative with the ability to forge strong internal and external relationships
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment

What We Offer at Maple Leaf Foods :

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing.

These benefits start on your first day of employment.

• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
30+ days ago