Shape Impactful Marketing Campaigns and Drive Student Enrollment
by Expertly Leveraging Data-driven Insights
and Strategic Partnerships Across CPA Ontario
The Marketing Insights and Delivery Manager collaborates with marketing and business units to enhance campaigns, boost student lead generation, and increase education enrollments by developing metrics, dashboards, and insights.
These efforts inform strategic decisions, enhance understanding of member and student behaviours, and shape organizational campaigns in partnership with recruitment, education, and professional development teams.
What You’ll Be Doing :
Synthesizing diverse data sources to craft impactful marketing and lead generation recommendations that optimize our strategies and programs.
Evolving key performance indicators to enhance situational awareness and operational efficiency, securing stakeholder alignment on crucial business interpretations.
Implementing best practices in direct marketing across the organization, ensuring superior quality, efficiency, and governance for optimal customer experience and business alignment.
Spearheading projects to streamline marketing and lead generation processes, driving adoption and maximizing business value through effective change management.
Developing comprehensive reporting solutions that empower decision-making, support budgeting, and drive performance improvements across all levels of operations.
Who You Are :
A post-secondary graduate with a robust academic background and extensive industry experience complemented with over 5 years in marketing insights, business intelligence, and customer analytics within product and service sectors.
Proficient in leveraging SQL for data extraction and transformation, with skills in Power BI, Tableau, and MicroStrategy to create impactful visuals that uncover key customer trends and insights.
Able to demonstrate expertise with managing large datasets, identifying crucial metrics that illuminate the reasons behind customer behaviours, guiding strategic decisions effectively.
Experienced in leading complex projects and collaborating across technical teams and stakeholders to implement streamlined processes and systems, particularly in direct marketing environments.
Known for thriving in ambiguity, foster collaborative relationships, and drive organizational goals forward with a focus on control, compliance, and campaign execution efficiency.
What We Offer :
A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.
Flexible work environments. As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.
Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.
Ongoing learning and career growth. We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.
Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.
Who We Are :
We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise.
We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation.
Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership.
We believe that success happens when both business and society benefit. For information on the profession visit : cpaontario.ca
We Appreciate Your Interest In CPA Ontario And This Position :
At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed.
Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you.
We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.
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