Digital Marketing Manager
ONE OF A KIND (O.A.K)
Montreal, Quebec, Canada
$50K a year (estimated)
Full-time
DIGITAL MARKETING MANAGER / E-COMM MANAGER
One of A Kind is looking for an experienced Digital Marketing Manager to handle and coordinate e-commerce sales efforts while driving growth through our Shopify based retail e-platform.
In addition, someone to manage and grow our current community through content & activations.
OAK Values - Excellent Service Teamwork Inspiring Individuality Respect for all
Responsibilities (Including but not limited to) :
- Community manager for our IG and Facebook pages. Manage social media publication calendar and content production.
- Develop and implement content strategies alongside Head of E-commerce and content creators.
- Manage all deliverables for digital campaigns, email marketing and influencers
- Strategize long term online campaigns throughout all platforms to maximize the CRM
- Provide and analyze weekly reporting, in order to make realistic web related and marketing suggestions
- Ensure that all web-based marketing campaigns are properly implemented to grow e-commerce sales
- Plan, organize and manage e-commerce weekly workflow in partnership with the responsible teams (inventory, content, fulfillment, stores, agencies)
- Coordinate social media content with paid advertising agency (Instagram, facebook, tik tok, YouTube, twitter )
- Build ecommerce calendar according to product launches, promotions and product pushes
- Ensure that web- based marketing campaigns are properly implemented to grow e-commerce sales and identify and gaps and opportunities with actionable recommendations
- E nsure that the visual identity of the brand is communicated coherently across all channels
- Manage SEO optimization and ensure that it is compatible with current search engine algorithms
- E nsure that the visual identity of the brand is communicated coherently across all channels
- Ensure that all analytics are properly tracked in order to clearly understand the results of all campaigns (Tracking / Tagging, connecting technologies, point of contact for the support teams internal & external as 3rd parties)
- Perform ROI analysis on e-commerce initiatives to maximize ROAS for e-commerce conversion funnel (Add to cart >
Checkout)
- Oversee performance of third parties; Website platform provider Email provider (Klaviyo) Web development agency .
- Coordinate the implementation of marketing initiatives for brick and mortar alongside Director of Operations
- Implement and manage OAK loyalty program (Rare circles)
- Develop loyalty and retention strategies that drive repeat visits and conversions
- Optimize online user experience
- Execute annual online performance marketing plans alongside Head of E-commerce
- Identify emerging trends and position OAK competitively within the marketplace
- Have a strong and positive impact on the overall E-commerce department to ensure that the team reaches above and beyond standard marketing objectives.
Knowledge, skills and attributes :
- Proven experience in developing online business & marketing strategies
- Experience in advertising design is also an asset, for retargeting purposes
- The ability to multi-task and turn projects around on short deadlines.
- A grasp of web design software knowledge to properly critique and advise the design team
- Strong understanding of analytics software to track performances of the website
- Proficient in working with Excel, Word, PowerPoint
- Outstanding written & verbal skills in English, French (multilingual abilities considered an asset)
- Must be detail oriented, self-motivated and time efficient.
- Strong analytical, organizational, communication and planning skills
- Understand significant eComm related KPIs and actions towards optimization of them
- Ability for in-depth analysis of Google Analytics reports and ability to derive meaningful decisions based on insights
- Strong knowledge of CRO (Conversion Rate Optimization)
- Profound knowledge of Google Ads campaign set up, management and optimization
- Profound knowledge with Facebook (and IG), being able to optimize social ads campaigns from A to Z.
- Ability to understand and scale all digital campaign types including : SEO, PPC, Search, Display, Media buying, shopping, social, email marketing
- Proficiency with email marketing concepts, structure, and platforms, preferably Klaviyo
Please send your resume to [email protected]
7 days ago