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Senior Growth Marketer
Senior Growth MarketerMicromart • Toronto, ON, CA
Senior Growth Marketer

Senior Growth Marketer

Micromart • Toronto, ON, CA
21 days ago
Job type
  • Full-time
Job description

Our Mission

Micromart is redefining convenience - turning any location into a retail opportunity with our Smart Store platform. By combining hardware, software, and data, we’re building a delightful unattended shopping experience for consumers and making operating an unattended Smart Store easy for entrepreneurs.

Our Values

We’re driven by ambitious, mission-focused thinking, a deep commitment to earning customer trust, a craftsmanship mindset that prioritizes simplicity and quality, and a culture of shared growth where we support and invest in each other.

About the Role

Micromart is hiring our first Growth Marketer — a hands‑on performance marketer who will build, optimize, and scale our acquisition engine across paid media, performance‑driven social, website conversion, SEO, and affiliate / influencer partnerships.

This is a full‑funnel, data‑driven growth role where you’ll design experiments, run campaigns, generate performance content, optimize funnels, and use data to guide every decision.

What You’ll Do

Performance Marketing (Paid Media)

  • Execute and optimize paid campaigns on Google Ads, Meta, Reddit, YouTube, TikTok, and other channels as needed
  • Build and iterate on audiences, creative, landing pages, and conversion flows
  • Run structured A / B and multivariate tests to continuously lower CAC and improve ROAS
  • Identify scalable growth opportunities and test new channels quickly

Performance Social (Acquisition‑Focused, Not Brand / Community)

  • Create lean, high‑impact content optimized for reach, clicks, and conversions
  • Post content across social platforms and relevant groups (LinkedIn, Meta, Reddit, niche forums, etc.)
  • Use short‑form video, UGC‑style assets, and platform‑native formats to drive traffic
  • Establish and scale an affiliate and micro‑influencer program targeting entrepreneurs and small business audiences
  • Website Conversion & Funnel Optimization

  • Own conversion rate optimization on our Webflow site
  • Run A / B or multivariate tests for CTAs, forms, landing pages, and flows
  • Prioritize and implement landing page optimizations in collaboration with leadership
  • Analytics, Tracking & Attribution

  • Maintain accurate tracking across GA4, Mixpanel, HubSpot, and ad platforms
  • Ensure clean data, UTM governance, event‑level tracking, and reliable attribution
  • Build dashboards and deliver regular performance insights to leadership
  • Use SQL or BI tools to diagnose performance issues and uncover growth levers
  • SEO & Organic Search Optimization

  • Conduct keyword research, metadata updates, and on‑site SEO tweaks (e.g. internal linking, page speed, canonical issues)
  • Optimize landing pages and product pages for search visibility and conversion
  • Track organic search performance, identify opportunities, and implement quick wins
  • Collaborate with the team on content briefs where necessary (without managing full editorial content workflows)
  • What We’re Looking For

    Experience & Skills

  • 3–7 years of hands‑on growth, performance marketing, or technical marketing experience
  • Proven success running paid channels with measurable ROI
  • Comfortable managing paid media across multiple platforms and experimenting with emerging channels
  • Strong understanding of tracking, UTMs, attribution, and full‑funnel performance measurement
  • Proven ability to combine analytical rigor with scrappy creative execution
  • Experience generating lightweight performance content (static posts, short‑form, simple videos)
  • Technical Tools (Must‑Haves)

  • Strong proficiency with paid ad platforms (Google Ads, Meta, etc.)
  • HubSpot
  • Google Analytics + Mixpanel
  • Webflow
  • Canva or Figma
  • SQL, Metabase (working proficiency)
  • Zapier, OpenAI, or other workflow automations
  • Traits & Working Style

  • Scrappy, resourceful, and outcome‑obsessed
  • Analytical and data‑driven, but comfortable with creative execution
  • Fast‑moving with a bias toward shipping and iteration
  • Strong ownership mentality — you take the lead, follow through, and own results
  • Ability to work independently in a dynamic, startup environment
  • Why You’ll Love Working at Micromart

  • Opportunity to build the growth engine from scratch — your impact will be immediate and visible
  • High ownership and autonomy, with direct access to leadership
  • Ability to experiment, fail fast, learn fast, and scale what works
  • Mission‑driven work : helping small businesses purchase smarter and grow
  • What We Offer

  • Competitive salary + equity package
  • Health, dental, and vision benefits (for employees and dependents)
  • Monthly gym‑membership stipend
  • Remote flexibility with access to our Toronto office
  • Downtown office location next to union station with gym, pickleball court, and much more.
  • Micromart is an equal‑opportunity employer and welcomes applicants from all backgrounds.

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