Our Mission
Micromart is redefining convenience - turning any location into a retail opportunity with our Smart Store platform. By combining hardware, software, and data, we’re building a delightful unattended shopping experience for consumers and making operating an unattended Smart Store easy for entrepreneurs.
Our Values
We’re driven by ambitious, mission-focused thinking, a deep commitment to earning customer trust, a craftsmanship mindset that prioritizes simplicity and quality, and a culture of shared growth where we support and invest in each other.
About the Role
Micromart is hiring our first Growth Marketer — a hands‑on performance marketer who will build, optimize, and scale our acquisition engine across paid media, performance‑driven social, website conversion, SEO, and affiliate / influencer partnerships.
This is a full‑funnel, data‑driven growth role where you’ll design experiments, run campaigns, generate performance content, optimize funnels, and use data to guide every decision.
What You’ll Do
Performance Marketing (Paid Media)
- Execute and optimize paid campaigns on Google Ads, Meta, Reddit, YouTube, TikTok, and other channels as needed
- Build and iterate on audiences, creative, landing pages, and conversion flows
- Run structured A / B and multivariate tests to continuously lower CAC and improve ROAS
- Identify scalable growth opportunities and test new channels quickly
Performance Social (Acquisition‑Focused, Not Brand / Community)
Create lean, high‑impact content optimized for reach, clicks, and conversionsPost content across social platforms and relevant groups (LinkedIn, Meta, Reddit, niche forums, etc.)Use short‑form video, UGC‑style assets, and platform‑native formats to drive trafficEstablish and scale an affiliate and micro‑influencer program targeting entrepreneurs and small business audiencesWebsite Conversion & Funnel Optimization
Own conversion rate optimization on our Webflow siteRun A / B or multivariate tests for CTAs, forms, landing pages, and flowsPrioritize and implement landing page optimizations in collaboration with leadershipAnalytics, Tracking & Attribution
Maintain accurate tracking across GA4, Mixpanel, HubSpot, and ad platformsEnsure clean data, UTM governance, event‑level tracking, and reliable attributionBuild dashboards and deliver regular performance insights to leadershipUse SQL or BI tools to diagnose performance issues and uncover growth leversSEO & Organic Search Optimization
Conduct keyword research, metadata updates, and on‑site SEO tweaks (e.g. internal linking, page speed, canonical issues)Optimize landing pages and product pages for search visibility and conversionTrack organic search performance, identify opportunities, and implement quick winsCollaborate with the team on content briefs where necessary (without managing full editorial content workflows)What We’re Looking For
Experience & Skills
3–7 years of hands‑on growth, performance marketing, or technical marketing experienceProven success running paid channels with measurable ROIComfortable managing paid media across multiple platforms and experimenting with emerging channelsStrong understanding of tracking, UTMs, attribution, and full‑funnel performance measurementProven ability to combine analytical rigor with scrappy creative executionExperience generating lightweight performance content (static posts, short‑form, simple videos)Technical Tools (Must‑Haves)
Strong proficiency with paid ad platforms (Google Ads, Meta, etc.)HubSpotGoogle Analytics + MixpanelWebflowCanva or FigmaSQL, Metabase (working proficiency)Zapier, OpenAI, or other workflow automationsTraits & Working Style
Scrappy, resourceful, and outcome‑obsessedAnalytical and data‑driven, but comfortable with creative executionFast‑moving with a bias toward shipping and iterationStrong ownership mentality — you take the lead, follow through, and own resultsAbility to work independently in a dynamic, startup environmentWhy You’ll Love Working at Micromart
Opportunity to build the growth engine from scratch — your impact will be immediate and visibleHigh ownership and autonomy, with direct access to leadershipAbility to experiment, fail fast, learn fast, and scale what worksMission‑driven work : helping small businesses purchase smarter and growWhat We Offer
Competitive salary + equity packageHealth, dental, and vision benefits (for employees and dependents)Monthly gym‑membership stipendRemote flexibility with access to our Toronto officeDowntown office location next to union station with gym, pickleball court, and much more.Micromart is an equal‑opportunity employer and welcomes applicants from all backgrounds.
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