Brand Strategist

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today.

Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders.

We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Brand Strategist.

In this role, you will translate business needs into inspiring creative briefs, guide strategic creative development, uncover compelling consumer insights for messaging and design, and collaborate across teams to shape brand experiences for Lyft.

Responsibilities :

• Turn business needs into clear and inspiring creative briefs
• Act as a strategic guardian throughout the creative development process
• Identify compelling consumer insights that we can leverage for messaging, product, and experiential design
• Translate quant and qual research findings into actionable creative implications
• Continuously optimize campaigns based on performance data and consumer insights
• Lead creative projects and tasks with guidance and support from senior management
• Collaborate with a cross-functional team of multiple stakeholders on a daily basis
• Identify opportunities within the organization to influence product and experience design that reinforce brand positioning and messaging
• Identify opportunities for Lyft to insert themselves into culture and create social conversation

Experience :

• 5+ years experience working in a brand planner / strategy role
• Have the discernment, resourcefulness and tenacity to bring great ideas into the world that change minds and behavior
• A conceptual mind that knows the difference between good ideas and great ones; an ability to help refine, nuance and defend the best ones
• Persuasive and engaging presentation skills
• Ability to understand and discuss paid media strategies, metrics, and results
• Comfortable with a broad range of deliverables from content to traditional media and events
• A proactive mindset
• Ability to juggle multiple projects on fast-moving schedules
• Ability to adapt to last-minute asks and changing timelines with flexibility and good humor

Benefits :

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Access to a Health Care Savings Account
• In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
• 4 Floating Holidays each calendar year prorated based off of date of hire
• 10 paid sick days per year regardless of province
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day.

Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.