The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, responsible for driving the planning process for Marketing.
You will work closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada. It will be critical for you to drive alignment across Canada and with the Global marketing team.
You will monitor and report on the execution of the marketing plan, including tracking of Marketing’s scorecard and key reporting events such as the monthly business review.
The Director, Marketing Strategy and Operations will also manage Marketing’s Book of Work, which includes all marketing campaigns and initiative spend, as well as our support of key initiatives in the IT Book of Work.
Key Accountabilities :
- Drive the planning process for Canada Marketing
- Lead the process to develop the Marketing Plan for Canada
- Drive alignment across Canada businesses and functions
- Align with Global Marketing
- Support the cascade and communication of the marketing plan
- Identify KPIs and set targets in support of the plan to establish Marketing’s scorecard
Monitor and report on execution of the marketing plan
- Track Marketing’s scorecard
- Identify across Marketing : what’s working, what is not working, and what we have learnt as we execute
- Support regular reporting, including the monthly business reviews
Manage the Book of Work for Marketing
- Includes : Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing’s Book of Work which cover our marketing campaign and initiative spend
- In partnership with the CMO and leadership team : prioritize, support approval process through Manulife’s Outcome Delivery Framework (ODF), and track progress against delivery
Qualifications :
- 5+ years of progressive experience; previous experience in strategy consulting considered an advantage
- Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities
- Experience in marketing; experience in digital marketing an asset
- Demonstrated ability to communicate complex concepts / results in a clear, concise, easy to understand manner (written and verbal)
- Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight
- Demonstrated ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills
- Ability to work with ambiguous, fluid and changing responsibilities, and be able to readily adapt to the dynamics of managing multiple ongoing initiatives simultaneously
- Ability to consistently deliver high quality results (attention to detail) within tight deadlines
- Proven ability to interact / influence outside functional boundaries to achieve common goals
- Bachelor’s degree required (Master’s an asset)
Competencies :
- Influence and Persuasion - obtains buy-in from others, with or without authority
- Adaptability - adapts and supports integrated change (a change champion)
- Collaboration - builds beneficial networks to achieve collective business goals
- Solution Focused - focuses on results and leading / influencing a team to deliver solutions
- Compelling Communication - strong ability to communicate at all levels to stakeholders
- Executing with Excellence - delivers meaningful, sustainable results
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