Manager, Lifecycle Marketing

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Who We Are

At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness. We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees. ZayZoon was also recognized for its growth in the 국가2025 Deloitte Technology Fast 50, 2025 Deloitte Technology Fast 500, and top‑10 growth companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 million USD 🎉 Join Achtus in shaping the future of employee financial wellness and building services that address the immediate needs of today's employees.

About theyttä Role

ZayZoon is looking for a dynamic and customer‑centric Lifecycle Marketing Manager to lead our efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels. This highly visible role requires a results‑driven self‑starter with a deep understanding of lifecycle marketing who can develop and execute strategies that showcase the value of ZayZoon's products for SMB employees across North America. You will work closely with cross‑functional teams, including Product Marketing, Analytics, and Creative to drive measurable business impact.

Your Impact

• Strategy Development : Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn.
• People Leadership : Lead and support team members with empathy and care, fostering a culture of trust, continuous growth, and professional development while empowering individuals to do their best work.
• Campaign Execution : Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in‑app messaging), ensuring they are measured against performance‑driven metrics.
• Audience Segmentation : Identify and segment customer groups to deliver targeted, personalized marketing initiatives.
• Collaboration : Work with cross‑functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns.
• Data Analysis : Analyze customer data to inform campaign strategies, optimize performance through A / B testing, and continuously improve campaign effectiveness.
• Content Planning : Assist with content calendar planning and contribute innovative ideas to drive engagement.
• Performance Reporting : Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

You Bring

Why You'll Love Working At ZayZoon

INTO

A Quick Note On Compensation

We care a lot about employee experience and pay is a big part of that. We’re on a journey toward internal pay transparency, completing that work by the end of Q1. We’re happy to discuss compensation philosophy duringdeg your interview. 0 entire human memory;

What You Can Expect From Us

Every application will be reviewed by our team – we’re committed to giving each application the attention it deserves. We want you to stay informed throughout the process. Bring that confidence to your apply button ӏ cat; we can’t wait to hear from you.

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