Product Marketing Specialist
Venters Recruits
Mississauga, ON, Canada
$35 an hour (estimated)
Full-time
Job Description
Job Description
HYBRID ROLE
Our client is seeking a dedicated Product Marketing Specialist, ideally with experience within the HVAC & Plumbing field to join their team of professionals.
This pivotal role drives the success of our offerings within these industries. As a Product Marketing Specialist, you'll lead initiatives in both product management and marketing, ensuring our products excel throughout their lifecycle.
RESPONSIBILITIES
- Conduct in-depth market research to uncover opportunities, analyze trends, and grasp customer needs, incorporating competitive analysis (Identify unique selling points that differentiate our products from competitors).
- Develop and refine product strategies tailored to market dynamics, customer requirements, and company objectives.
- Engage closely with cross-functional teams, including sales, procurement, and operations, to define product requirements and prioritize features.
- As part of the marketing group contribute to crafting comprehensive go-to-market plans for new product launches and updates, ensuring alignment with sales targets and market positioning.
- Manage product roadmaps, balancing short-term priorities with long-term strategic objectives, and adapting plans based on market feedback and evolving business needs.
- Gather customer feedback from various channels and translate insights into actionable product improvements, enhancements, and new features.
- Monitor competitor activity, benchmark product offerings, and identify opportunities for differentiation and competitive advantage within the market.
- Manage published price lists for both Canada and the USA, ensuring regular updates to accurately reflect current market conditions and costs.
- As part of the marketing team, collaborate in developing content and executing targeted marketing campaigns, messaging, and promotional activities to drive product adoption and sales.
- Be responsible for new and updates to current product literature content, such as product sheets / brochures, and installation guidelines, to ensure clear and comprehensive information is available for customers and internal stakeholder
SKILLS & RESPONSIBILITIES
- Proven experience in both product management and marketing roles.
- Proficient understanding of product marketing principles and strategies.
- Ability to analyze and interpret data to derive insights from market research and customer feedback.
- Excellent communication and interpersonal skills, enabling effective interaction with cross-functional teams.
- Strategic thinking and foresight to anticipate market trends, customer needs, and competitive dynamics.
- Organizational prowess and attention to detail
- Bachelor's degree in marketing, business administration, or a related field preferred.
- Experience in trades, distribution, or associations within the plumbing and HVAC&R markets desireable
Company Description
Distributor (HVAC / Plumbing).
Company Description
Distributor (HVAC / Plumbing).
3 days ago