Position : Performance Marketing Manager or Digital Marketing Manager
Location : 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5
Work Modality : Hybrid : 3 days per week onsite
Employment Type : Permanent, Full-Time
Reports Into : Chief Marketing Officer (CMO)
Website : www.palainteractive.com
THE COMPANY
Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets.
Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
THE POSITION
Overview
Boyd Interactive is looking for a Performance Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.
Responsibilities
- Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
- Managing the team, guide and develop them to become specialists in their areas
- Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
- Manage A / B testing strategies to optimize campaigns and drive ROI
- Conduct thorough market research and competitor analysis to identify opportunities for acquisition
- Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
- Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns
THE CANDIDATE
Essential Qualifications
- University degree
- 5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
- Excellent analytical skills, including experience with Paid Search, A / B testing, and setting up tracking and data-driven decision making
- Already managing a team or ready to make the next step to guide a team
- Is a self-starter with strong project management skills and experience working with cross-functional teams
- Excellent written and verbal communication skills
- Passion for staying current with the latest digital marketing trends and technologies
- Experience or interest in iGaming is a plus and managing monthly search budget over $200K
What we offer
- Competitive salary and benefits package
- A dynamic and fast-paced work environment
- Opportunities for career growth and advancement
- A supportive team culture and opportunities to work on exciting and impactful projects
Job benefits
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- Underground parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!
Manager, Digital Marketing - 8 Month Contract
Lead the planning and execution of cohesive digital marketing initiatives (SEO, SEM and owned social) to drive top of funnel lead generation and brand awareness. Manage the relationship with digital marketing agency. Lead Digital Marketing planning and calendar management for both paid and owned. Ut...
Digital Marketing Manager
The Manager of Digital Marketing will be a highly creative expert that will lead digital transformation for Caesarstone, Canada. Guiding our consumers and customers through the digital shopping journey, this role will be a critical part of the marketing team – working cross functionally with Brand M...
Brand Marketing Manager (Digital)
Brand Marketing Manager (Digital). The ideal candidate will be a seasoned brand marketer with a strong focus on digital and social channels. Align social media strategies with overarching marketing objectives. Partner with the product marketing team to elevate online visibility for product launches....
Remote Work, Marketing Contractor - Digital Marketing Manager
This role of Digital Marketing Manager is to set up & manage digital advertising campaigns for a variety of companies that are customers of our marketing agency. This role works very closely with the existing Digital Marketing Manager and the Conversion Tracking Manager. This is an additional positi...
Manager, Social & Digital Marketing
Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing). Manager, Social & Digital Marketing (1 year contract). Teranet is currently looking for a Manager, Social & Digital Marketing for a 1 year Fixed Term contract to cover a maternity leave. O...
Marketing Digital Delivery Manager - planning, developing and delivering acquisition and custom[...]
Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, owned digital channels, and/or paid media management). Marketing Digital Delivery Manager. As a member of the Marketing Planning and Delive...
Senior Manager, Global Digital Marketing
Work with member firm digital and marketing teams to drive adoption of Global campaigns and marketing initiatives. Be recognized as a clear subject matter expert in digital marketing with consistent demonstration of operational knowledge of KPMG digital tools and products. This position falls within...
Digital Marketing Manager
We are looking for a Digital Marketing manager to evolve and grow into something greater and look at HPT as your home for the future!. In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other ...
Manager, Digital Marketing Strategy
Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. Digital Marke...
Digital Content Marketing Manager
About the Position:We are looking for a professional Digital Content Marketing Manager with a passion for the Word of God, and has experience in website design/programming, email marketing, media relations, strategic marketing, and promotion, in order to plan and enhance our activities within Canada...