What would you be doing?
- Develop and implement communications strategies and initiatives to highlight the organization’s value to the Tim Hortons Brand and Restaurant Owner Community
- Provide communications leadership for our largest and most-critical annual fundraiser Camp Day developing plans and materials for all communications channels including PR, social, digital and marketing
- Actively work with key corporate stakeholders at Tim Hortons in communications, marketing, regional marketing, field operations, digital and design to ensure the cohesive delivery of Tims Camps strategies, Camp Day messaging, and other year-round fundraising and awareness opportunities
- Develop and implement brand awareness strategy for Tims Camps including building, growing and maintaining online supporter base and traffic
- Develop and ensure the delivery of high quality, on brand communications to the general public and Tim Hortons guests
- Lead communications of integrated Tim Hortons restaurant owner engagement strategy our largest and most critical donor group
- Supervise and develop junior members of Communications team in developing and delivering compelling content and ensuring a high standard of internal and external communications assets
Does this sound like you?
- Bachelor’s degree and 7-10 years’ experience in communications, journalism, media or related field
- Superior written and oral communication skills with strong time management, project management and organizational skills across multiple priorities and projects
- Strong relationship builder with the ability to influence, identify and articulate common objectives
- Experience leading communications channels and representing an established Brand
- Proven ability to leverage data, business intelligence and available resources to bring credibility to proposed business solutions
- Ability to identify and align stakeholder needs and influence creative, innovative solutions
- Previous exposure to Tims Camps and / or Tim Hortons / RBI considered an asset
- Knowledge of the youth development and / or camping fields considered an asset
- Bilingual (French / English oral and written) considered an asset
30+ days ago