Job Summary
Job Description
What is the opportunity?
The Senior Manager, Digital Marketing Technology will be working with various technical and business stakeholders to design and deliver highly scalable digital marketing solutions for capturing leads and for communications to clients and prospects across various RBC systems.
As part of this role you will operate as subject matter expert, solution consultant and relationship manager for various projects.
Reporting to the Director, Digital Marketing Technology, you will be working with many cross-functional teams on various projects to deliver solutions by finding efficiencies and opportunities for marketing optimization and enhanced customer experience to increase conversion and drive channel penetration.
What will you do?
- Build a relationship with business and technical partners to design the approach that enables the business solution, also develop requirements and recommendations for improvement.
- Drive working sessions with project teams to ensure expectations and direction are aligned and timelines are being met.
Identify additional product / service opportunities.
Perform detailed analysis and maps functional and data requirements to ensure end to end solution meets project objectives.
Leads documentation and presents solutions to cross functional team members from multiple technology and business units.
- Provide proactive coaching to the team and recommend continuous improvement of processes to optimize team productivity, driving change and influence
- Provide schedule, estimates for projects and enhancements including risk based provisions, and status updates
- Support BA in preparing user stories based on priority and grooming the backlog. Support QA in preparing Functional Test cases, coordinate UAT Test plan and PIV test plan.
- Prioritize initiatives based on business needs and requirements. Manage competing priorities ensuring successful completion of key projects in flight and initiation of new projects
- Serve as a liaison between business partners, stakeholders and delivery teams to ensure clear, timely and accurate communication.
- Able to deal with the ambiguity associated with working in a fast paced and changing environment
What do you need to succeed?
Must have :
- 2+ years of experience in digital marketing, campaign management or comparable experience
- 3+ years of experience in software development and / or project management and / or business (system) analysis and quality documentation
- Administration and Testing experience on Salesforce Sales cloud
- Strong Written and Oral Communications skills
- Analytical thinking and problem-solving abilities. Strategic thinker who is able to connect the dots and see things from a big picture perspective
- Understanding of RESTful API request and response formats
Nice to have :
- Knowledge and experience with Marketing Automation platforms is an asset
- SQL Knowledge and experience
- Sales cloud certifications
- Experience working in Agile projects
- Experience and understanding of the banking environment
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Business Appraisals, Business Process Modeling, Commercial Acumen, Communication, Critical Thinking, Group Problem Solving, Interpersonal Relationship Management, Requirements Analysis, Resource Management, Team Management
Additional Job Details
Address :
RBC WATERPARK PLACE, 88 QUEENS QUAY W : TORONTO
City : TORONTO
TORONTO
Country : Canada
Canada
Work hours / week : 37.5
37.5
Employment Type : Full time
Full time
Platform :
Personal and Commercial Banking
Job Type : Regular
Regular
Pay Type : Salaried
Salaried
Posted Date : 2024-06-03
2024-06-03
Application Deadline :
2024-07-03
I nclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.
We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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