French Bilingual Content Writer

The Total Wealth (TW) Content Writer will be key to supporting the Canadian Wealth Management (CWM) advisory network, by transforming complex leadership, training, or strategic messages into plain language to enable advisory growth across Scotia Wealth Management (SWM) and MD Financial Management businesses.

The TW Content Writer will be responsible for creating bilingual content (French and English) to engage and educate our audience, discover that supports the Practice Excellence team initiatives and Total Wealth Evolved strategy and Specialized Programs in CWM.

The role will also support the internal communications and distribution of these materials.

In addition to providing editorial support, the TW Content Writer will build strategic relationships to work with enterprise stakeholders while ensuring all activities conducted follow governing regulations, internal policies and procedures.

Accountabilities

• Champions a client-focused culture to deepen relationships with them and leverage broader Bank relationships, systems, and knowledge.
• Champions a high-performance environment and contributes to an inclusive work environment.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of his / her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML / ATF / sanctions and conduct risk.

Develop engaging internal and external content

• Play a key role in developing content related to Canadian Wealth Management’s strategy to deliver comprehensive advice to current and future clients
• Collaborate and partner with Practice Excellence, Marketing and Strategy teams to brainstorm impactful content ideas and develop internal content that supports training and coaching programs, and inspires advisor action
• Collaborate with Investment Solutions, Product and Learning & Development SMEs to develop external content that educates new and existing clients with our suite of wealth management services knowing when to use enticing emotional copy or clear step-by-step instruction
• Write compelling short-form copy, distilling briefs into powerful, concise message for training events and executive communications
• Collaborate with subject matter experts to understand business-specific product and service capabilities and value propositions to craft content for multiple channels (advisor or internal websites, turnkey emails, memos, social, etc.).
• Collaborate with marketing team and external copywriters to ensure content is easy to understand and aligned to CWM brand values and tone
• Work with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by advisors or clients.
• Shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the advisors and clients to act.
• Research ideas and provide editorial support for technical thought leadership papers, and develop secondary plain language content to support advisor and client education on targeted topics
• Provide oversight to French translation process for internal and external content

Primary Manager :

• Senior Manager, Strategic Initiatives & Insights, Practice Excellence Client Solutions
• Examples :
• Cultivate and maintain strong working relationships with internal / external stakeholders
• Demonstrate leadership abilities and collaborate effectively with various partners
• Ability to identify gaps and develop appropriate solutions
• Ability to lead and manage virtual workgroups
• Excellent written and verbal communication skills; attention to accuracy
• Results and client-focused, proactive and self-driven with ability to exercise independent judgement
• Proficient in Windows 10 applications (OneNote, MS Teams)
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Education / Experience / Other Information (include only those that are specific to the role)

• Proficiency in English and French
• Knowledge of adult learning principles and Accessibility Standards Canada (Assets)
• Online, eLearning development experience
• A keen enthusiasm for and understanding of writing persuasively for multiple mediums
• Highly proficient computer skills
• 2-3 years of copywriting experience in an agency or corporate environment
• Degree or equivalent in Journalism or Copywriting
• Experience in financial services an asset
• The ability to work on multiple projects simultaneously and effectively deliver on diverse writing demands, and within strict deadlines

Working Conditions

Hybrid work environment

Location remote work / hybrid, based in Canada)