Senior Communication Specialist

Job Details

Description

At Doctors of BC our vision is to promote a social, economic, and political climate in which members can provide the citizens of BC with the highest standard of health care, while achieving maximum professional satisfaction and fair economic reward.

Together, we make a difference so our doctors can make theirs. Join us today!

THE JOB : Senior Communications Specialist

The starting salary range falls within the minimum to mid-point of the salary range.

Starting Salary Range : $70,855 - $88,570

Reporting to the Senior Manager, Communications, the Communications Specialist is a central and proactive figure in the department, tasked with developing and executing advanced communication strategies for both internal and external audiences.

This role encompasses a broad spectrum of responsibilities, including promoting advocacy work, enhancing employee engagement, managing organizational change communications, and shaping the public image of the organization.

The Specialist will lead efforts in addressing complex issues, leveraging strategic insights, and innovative communication solutions to support the organization's objectives and maintain its reputation across various platforms.

With a high level of autonomy and accountability, this role requires collaboration across teams and effective stakeholder engagement to ensure strategic alignment and the promotion of an informed membership and organizational culture.

KEY RESPONSIBILITIES :

• Lead the development and implementation of comprehensive communications strategies across various platforms to support organizational objectives and enhance stakeholder engagement.
• Collaborate with departmental teams and committees to ensure alignment with broader organizational goals, integrating corporate strategies into specific and detailed communications plans.
• Provide expert advice on managing complex, high-visibility issues and crises, including developing contingency plans and proactive risk management strategies.
• Assist with media relations inquiries, key messages and Presidential and executive correspondence where required.
• Oversee responses to unprecedented issues, coordinating with relevant teams for cohesive and effective communication and damage control.
• Direct the creation of diverse content (written, digital, multimedia) that engages internal and external audiences, maintaining consistency with the organization’s brand and messaging standards.
• Evaluate content performance and audience engagement to inform future content strategies, using analytics and feedback to drive continuous improvement.
• Act as a communications expert within the organization, providing guidance and oversight to various teams on communications best practices and strategies.
• Facilitate workshops and training sessions for staff to enhance communications skills across the organization, contributing to the professional development of team members.
• Explore and integrate new communications technologies and platforms to enhance the organization’s reach and engagement with diverse audiences.
• Lead initiatives to refresh and innovate existing communications channels and tools, ensuring the organization stays at the forefront of communications trends.
• Develop and maintain relationships with key external stakeholders, including media, government bodies, and partner organizations, to enhance the organization’s public image and advocacy efforts.
• Coordinate with internal teams to ensure a unified approach to stakeholder communications, aligning messages and leveraging opportunities for collaboration.
• Provide strategic communications advice to senior management and department heads, assisting in the formulation of responses and key messages to critical issues and opportunities.
• Regularly report on communications activities and outcomes, assessing the impact of strategies on organizational objectives and stakeholder engagement.

WHAT SUCCESS LOOKS LIKE

Analytical Thinking (I) :

• Coordinates information gathering and reporting, reviews trends and compares to expectations.
• Defines priorities within performance objectives and prioritizes multiple issues and opportunities.
• Conducts research to define problems and prepares responses to anticipated questions.
• Anticipates issues that are not readily apparent, identifies root causes and effects, and considers the possible outcome of potential solutions.
• Reports and identifies areas that need guidance in order to resolve complex issues.

Building Relationships (A) :

• Sets objectives necessary for obtaining feedback and assistance.
• Shares ideas, issues, and opportunities with members of personal network.
• Seeks referrals from others with relevant expertise and influence.
• Attends and maintains relationships with relevant formal and informal professional groups and organizations.

Problem Solving (A) :

• Diagnoses problems using formal problem-solving tools and techniques from multiple angles and probes underlying issues to generate multiple potential solutions.
• Proactively anticipates and prevents problems.
• Devises, facilitates buy-in, makes recommendations, and guides implementation of corrective and / or preventive actions for complex issues that cross organizational boundaries and are unclear in nature.
• Identifies potential consequences and risk levels.
• Seeks support and buy-in for problem definition, methods of resolution, and accountability.

Thoroughness (A) :

• Identifies potential areas of conflicting priorities and vulnerability in achieving standards.
• Reviews department’s progress against established goals, objectives, service level targets, and project milestones.
• Supports others in achieving deliverables by efficiently allocating resources and providing common organizing systems, techniques, and disciplines.
• Maintains a proactive work review and approval process prior to assignment completion.
• Solicits internal and external customer evaluation of performance and devises measures for improvement.

Communication for Results (A) :

Converses with, writes reports for, and creates / delivers presentations to all levels of colleagues and peer groups in ways that support problem solving and planning.

Seeks a consensus with business partners.

• Debates opinions, tests understanding, and clarifies judgments. Brings conflict into the open empathetically.
• Explains the context of multiple interrelated situations, asks searching, probing questions, and solicits expert advice prior to taking action and making recommendations.

Doctors of BC Team Member :

Approaches work with a collaborative spirit recognizing we are better together. Embraces change, provides excellence in service and is accountable for their results and helping others achieve theirs.

Does the right thing, not the easy thing. Speaks openly and honestly to tackle tough challenges and enrich relationships.

Balances hard work with fun and is genuinely friendly and committed to other’s well-being.

WHAT YOU BRING

• A post-secondary degree in Communications, Journalism, Public Relations, or a related field, complemented by at least 5 years of practical experience in advanced communications roles.
• Advanced skills in digital communication tools and platforms, including social media management tools, content management systems (CMS), and email marketing software.

Familiarity with graphic design software (e.g., Adobe Creative Suite) is a strong asset.

• Proven experience in developing and executing social media strategies that enhance brand awareness and engagement. Experience with social media analytics tools to track performance and optimize strategies.
• A strong writer with solid experience creating a wide range of content, including press releases, blog posts, reports, issues briefs, newsletters, and multimedia content.

Ability to manage content calendars and ensure consistent messaging across all platforms.

• Experience in developing and implementing communication strategies that support organizational goals, including internal communications, media relations, and crisis communication plans.
• Background in building and maintaining a strong organizational brand through effective storytelling and consistent messaging.

Ability to convey complex ideas in a clear, compelling manner.

• Excellent interpersonal and communication skills, with the ability to engage and persuade diverse audiences. Strong relationship-building skills to work effectively with internal teams, media, and external partners.
• Ability to analyze communication metrics and KPIs to evaluate the effectiveness of communication strategies and adjust tactics accordingly.
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Ability to work independently and proactively, as well as part of a team, to drive communication initiatives forward.
• High level of adaptability and creativity to navigate a fast-paced environment and respond to emerging trends or challenges.
• Strong understanding of ethical considerations in communications, including confidentiality, transparency, and integrity in all messaging and public engagement.

Doctors of BC thanks all applicants; however, only those selected for an interview will be notified.

Doctors of BC celebrates diversity, challenges inequality and is committed to sustaining an inclusive and diverse community.

We do not discriminate against any applicant regardless of age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, socio-economic background, political beliefs and affiliations, family circumstances or other irrelevant distinction.

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