Digital Strategy Advisor

Openings : 1

Type of Posting : Internal & External

Location Name : City of Regina, Regina, Saskatchewan, CA

Date Posted : April 22, 2024

Closing Date : May 6, 2024

Profession : Customer Service, Communications and Marketing

Experience Level(s) : Mid-Level

Desired Employment Status : Permanent

Job ID : 2149

More than 230,000 residents rely on the services offered by the City of Regina every day. Across over 60 lines of business, City of Regina employees contribute to the vision to be Canada's most vibrant, inclusive, attractive, sustainable community, where people live in harmony and thrive in opportunity.

The Communications team is elevating its strategies in linking residents and visitors to the City and Tourism Regina. We're on the lookout for our next Digital Strategy Advisor to join our growing team to spearhead this priority!

Reporting to the Manager, Strategic Communications, you will play a pivotal role in shaping the digital landscape for both the City of Regina and Tourism Regina.

Your responsibilities will include developing social media campaigns, managing online platforms, and ensuring consistent messaging across all digital channels.

You'll have the exciting opportunity to develop and implement cutting-edge strategies that elevate the City brand and drive awareness of our programs, services and attractions.

Key Duties :

• Develop, implement, and lead social media content plans, aligning content with strategic goals for Tourism Regina and the City of Regina departments and divisions.
• Lead Tourism Regina and the City of Regina events marketing strategies (tradeshows, conferences, roadshows, webinars)
• Maintain and oversee Tourism Regina and the City of Regina’s social media profiles and presence, including Facebook, Instagram, X, LinkedIn, YouTube and identifies strategies to add new channels.
• Provide leadership in brand, marketing, events, and digital strategy.
• Manage graphic design and visual identity standards.
• Formulate cross-platform social and paid media strategies.
• Meet with community representatives and stakeholders to plan programs and services.
• Develop and oversees a Centre of Excellence for all digital communications.
• Measure and report on performance targets and statistics related to brand and marketing, set goals and KPIs for marketing and communications efforts.
• Participate in various corporate committees and initiatives to support strategic approaches.
• Other related responsibilities.

Key Knowledge :

• Proven track record in developing and implementing innovative digital marketing & social media management and strategies.
• Strong understanding of digital marketing trends, tools, and technologies.
• Knowledge of project management principles for leading projects.
• Knowledge of branding principles and ability to communicate brand identity effectively.
• Proficiency in developing social media content plans aligned with strategic goals.
• Skill in managing online brand awareness, reputation, and social media profiles across various platforms.
• Demonstrated ability in setting goals, KPIs, and leading cross-platform social, paid media, and events marketing strategies.
• Understanding of copyright and privacy laws related to digital communications.

Key Qualifications :

• A bachelor’s degree in a relevant field such as Marketing, Communications, Business Administration, or a related discipline.
• Minimum of 5+ years of progressive experience in marketing, with a focus on digital communications, brand management, and strategic planning.

Preference to those with direct government / municipal work experience.

How you describe yourself :

• Exceptional people and presentation skills, connecting with others effortlessly and captivating audiences.
• Natural leader who embraces the opportunity to coach, mentor, and guide others to success.
• Strategic thinker who thrives on devising innovative solutions.
• Adaptable to navigate through evolving landscapes.
• Natural problem solver who relishes challenges.
• Creative, independent, and resourceful.

The Good Stuff :

• Flexible Work Schedule, including hybrid work options.
• Schedule Days Off (SDOs) 12 paid days per year prorated.
• Benefits Package (no waiting period!) Defined benefit pension, healthcare / flex spending account, long-term disability benefits, health, dental and life insurance, annual vacation, sick and lieu days
• Supported educational programs as a means of enhancing employee knowledge and skills by our Educational Assistance Program.

Options for Long-term learning programs to provide opportunities for employees to work towards a designation, degree, etc.,

• Receive 50% off admission to City leisure facilities (Swimming, etc.),
• An inclusive and diverse work culture

Note : Testing may be done to evaluate knowledge, skills and abilities.

Note : As per the City of Regina's Criminal Record Check Policy, the successful candidate is required to provide a satisfactory criminal record check.

Note : Successful candidates will be required to provide proof of acquired education.

Jurisdiction : Out of Scope

Division : Communications, Service Regina & Tourism

Department : Communications & Engagement

Annual Salary : $88,839.00 - $118,451.00

The City of Regina acknowledges that we are on Treaty 4 Territory, and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and the homeland of the Métis Nation.

We want to show our recognition and respect to the Nations and the ancestors of this territory, we are grateful for the privilege to be here, to co-exist.

We recognize that much of the harms of the past have shaped our relationship; we are committed to our work of building trust.

We hope for good and everlasting relationships to create true partnerships with Indigenous peoples.

Regina is committed to employment equity and accessibility. We encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities and persons of all sexual orientations and gender identities / expressions.

Note : The City of Regina strives to provide reasonable access and accommodations throughout the application and selection process.

If you would like to request an accommodation at any stage of the process, please note in your application or contact 306-777-7000.