Manager, Brand Management

Job Description

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** 12 MONTH CONTRACT OPPORTUNITY **

The Manager, Brand Management reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

• Maintain the role of the Sun Life Brand Architecture (Lead adherence and understanding of the Brand Architecture Playbook, support next level product/program architecture criteria, manage logo assessments and the logo library)
• Support the development of new and existing tools and resources to advance the brand strategy including playbooks, quick reference guides, training etc.
• Support the consistent delivery of the global Sun Life brand across all markets and business groups
• Manage Corporate ID (Global trademark, searches, registrations, domain names, working with Legal, brand monitoring vendor)
• Develop employee engagement programs (Identify employee engagement opportunities to deepen the understanding and alignment to the Brand Platform)
• Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment

What do you need to succeed?

• University or college degree in Marketing, Business or Communications
• Minimum of six to eight years of progressive marketing experience
• Brand agency experience is an asset
• Knowledge of brand management principles, best practices, and processes
• Relationship management and consulting: Strong partnering approach to build and maintain relationships with key business partners, Exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
• Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
• Communication: Ability to articulate recommended strategies and positions backed by factual content; Demonstrated communication and writing skills
• Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners
• Problem solving: Results oriented and decisive while managing in a complex environment Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
• We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

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