Brand Manager-Oncology/Rare Disease

Kyowa Kirin is a fast-growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four disease areas : bone and mineral;

intractable hematologic; hematology oncology; and rare disease. A Japan-based company, our goal is to make people smile by delivering breakthroughs where no adequate treatments currently exist, working from drug discovery to product development and commercialization.

In North America, we are headquartered in Princeton, NJ, with offices in California, Massachusetts, and Ontario.

Summary of Job :

The Canadian Brand Manager will be responsible for developing and executing successful launch and post-launch brand plans and programs.

Essential Functions :

• The Brand Manager is responsible for leading the development and execution of promotional strategy and tactical plans with a focus on key customer targets.
• Partner with internal and external teams to ensure strategic alignment across functions and seamless rollout of launch and post-launch marketing activities.

This includes print and digital materials as well as programs such as ad boards, patient support programs, and working with medical, Pricing, and Market Access, and the sales organization to support the effective delivery of speaker programs, congresses, literature management, fulfillment, etc.

• Utilize customer and marketplace insights to identify, develop, and execute business initiatives.
• Maintain productive external relationships with Key Opinion Leaders, Congress leadership, and patient advocacy groups.
• Lead and gain approval for marketing strategies and tactics through the internal review processes and ensure all marketing activities comply with regulatory and legal requirements.
• Effectively manage the operational brand budget.
• Effectively lead and manage external agencies.
• Collaborate with sales training to develop new training programs and sales meetings that drive execution of brand messaging, including leading POA and NSM marketing efforts.
• Adhere to all company policies and legal, compliance, and regulatory guidelines.

Job Requirements : Education

Education

Bachelor’s Degree is required. An MBA is a plus.

Experience

Minimum 5 years of pharmaceutical marketing. Experience in Oncology / Rare Disease preferred. Budget and vendor management.

Team player Expert understanding of Canadian pharmaceutical IMC Code of Conduct, legal, and regulatory requirements Outstanding leadership, team management, and presentation skills Launch experience a plus.

Sales and market research experience a plus

Technical Skills

Proficient in MS Office Suite.

Non-Technical Skills

Ability to lead without authority. Demonstrated ability to organize, prioritize, meet deadlines, make decisions, and change course of action quickly.

Strong interpersonal and communication skills. A strong work ethic is required. Detail-oriented and excellent follow-through.

Has the ability to flex and deal with ambiguity in a dynamic, fast-paced, high-growth environment. Has a passion for personal learning and development to be able to grow with the company.

Cultural sensitivity and ability to develop consensus within a multinational organization.

Identify Key Performance Indicators and proactively analyze business problems / competitive horizon, identify key issues, and then recommend solutions to address,

Physical Demands : Normal office environment with prolonged sitting and extensive computer work.

Working Conditions : Requires up to 30% domestic and international travel.

KKNA and all of its employees have an obligation to act in accordance with the law and with integrity in all our operations and interactions