market research specialist

Education

• Bachelor's degree

Tasks

• Develop policies
• Supervise professional and support staff and students
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Recruit and hire staff
• Respond to enquiries from members of the business community concerning development opportunities
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy / sell Internet sites
• Prepare funding applications
• Provide consultation on planning and starting of new businesses.
• Develop marketing strategies
• Ensure appropriate business / commercial licenses are in place
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Consult with clients after sale to provide ongoing support

Supervision

• 3-4 people

Computer and technology knowledge

• MS Excel
• MS Office
• MS PowerPoint
• MS Word

Work conditions and physical capabilities

• Fast-paced environment
• Attention to detail

Personal suitability

• Accurate
• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Organized
• Reliability
• Team player
• Due diligence

Experience

• 2 years to less than 3 years