Category Product Manager – Strategy and Solutions (Revenue)
COMPANY OVERVIEW
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.
We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative.
Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.
POSITION OVERVIEW :
We're seeking a Category Manager with a sharp financial perspective to drive strategy and solution-oriented marketing initiatives.
Focused primarily on the Finance sector, this role demands dynamic leadership and industry acumen to translate market insights into innovative advertising solutions, ultimately bolstering revenue growth.
As a Category Manager, you'll report to the Head of Digital Ad Innovation and Category Management, collaborating seamlessly across various departments.
From Editorial and Custom Content to Sales and Marketing, your role will be pivotal in delivering deep analyses of Finance, Insurance, Education, Business, and Technology sectors.
By harnessing both proprietary and third-party advertising products, you'll craft tailored strategies to meet client needs, propelling advertising revenue forward.
RESPONSIBILITIES :
- Proactively devise marketing insights and innovative advertising solutions.
- Analyze evolving consumer trends and business challenges within specific categories, effectively communicating insights to the sales division.
- Create compelling presentations utilizing our products to captivate clients and drive revenue generation.
- Oversee category products, ensuring comprehensive reporting and strategic alignment.
- Develop analytical frameworks supporting Sales in identifying new business prospects, leveraging internal and external research.
- Conduct thorough competitive analysis to articulate strategic advantages to advertising clients.
- Cultivate an in-depth understanding of all advertising services within designated categories to drive revenue growth.
- Collaborate on sales strategies for top-priority client accounts.
- Develop comprehensive category playbooks and quarterly strategy plans.
- Engage with editorial teams to identify category integration opportunities.
- Provide the sales team with up-to-date competitive analysis, trends, and insights.
- Assist in crafting compelling responses to RFPs and maintaining sales-related resources.
QUALIFICATIONS :
- Minimum of 2 years of category / product marketing experience, preferably in Finance.
- Minimum 5 years of experience in marketing, sales, or media.
- Proven ability to convert analysis into insights and develop engaging product presentations.
- Experience independently driving and managing complex projects.
- Strong communication, analytical, and relationship-building skills.
- Proficiency in Microsoft Office applications.
WHY CHOOSE THE GLOBE :
The Globe’s mission is to deliver essential content news, information, analysis and insights for aspiring individuals and strong communities.
The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.
WE OFFER :
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to and 40% off other Globe products
- Education assistance for external training courses
SUPPORTING YOUR GROWTH :
We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential.
This commitment is embedded in our strategic plan and core values.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing education and provide both internal and external opportunities for training and development.
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