Product Marketing Specialist

• Location : This opportunity is a hybrid role based at our head office in Surrey, British Columbia.
• Annual Base Salary : $64,800 - $69,500 CAD.
• Please note that employment is contingent upon the successful completion of reference checks and background checks.

Application Instructions :

• Please submit a resume and cover letter
• Please upload your application files in PDF format only.

Product Marketing Specialist

Safe Software is excited to welcome a Product Marketing Specialist to our Marketing team. In this role, you will collaborate on the development and execution of Go-to-Market (GTM) strategies for new product launches, perform in-depth market research to provide strategic insights, and build relationships with industry analysts and review platforms.

Your contributions will play a key role in positioning our products for success and driving growth at Safe Software.

About The Team

As part of the Marketing team, you will work alongside a diverse and talented group of professionals who collaborate with Product, Sales, and Customer Success teams.

The team is responsible for designing effective GTM campaigns, conducting competitive analysis, and ensuring that Safe Software’s products are well-represented on review platforms and within industry networks.

What You’ll Be Doing

As a Product Marketing Specialist, you will :

• Collaborate on and guide the development and execution of Go-to-Market strategies for new product launches, feature releases, and market expansions, ensuring strong product positioning and clear messaging.
• Conduct market and competitive research to identify customer needs, industry trends, and emerging opportunities, providing actionable insights to Product and Sales teams.
• Build and maintain relationships with key industry analysts, managing briefings, presentations, and responding to inquiries.
• Oversee Safe Software’s presence on review platforms such as G2, implementing strategies to increase the quality and volume of reviews, and gathering feedback for continuous product improvement.

Qualifications, Skills, and Competencies

Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said, we find that those who are most successful in this role have experience with the following areas.

Required skills :

• Proven experience in developing and executing Go-to-Market strategies, as well as conducting market and competitive research.
• Strong project management skills, with a demonstrated ability to work across multiple teams, such as Product, Sales, and Customer Success.
• The ability to adapt quickly to changing market conditions and evolving campaign needs.
• Excellent communication and collaboration skills, with a team-oriented mindset that fosters cross-functional partnerships.
• Strong analytical skills to derive insights from data and apply them to marketing strategies.

Desired skills / Bonus points :

• A background in Marketing, Communications, Technology, or a related field, or equivalent experience.
• Experience in managing relationships with industry analysts and working with review platforms like G2.
• Familiarity with digital marketing metrics and experience working alongside Digital Marketing teams to optimize campaign performance.

What You Can Expect

When you choose a career with Safe Software, you’re also choosing

• Meaningful Work : Make a profound impact across our business, workplace and data integration product.
• A Supportive Environment : Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility : Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development : We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours : Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
• Work-Life Balance : There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two.

Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.

• Health & Wellness : Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
• Family is important : We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success : Share in Safe’s success with our bi-annual profit sharing and RRSP / TFSA matching program.
• An Accessible Commute : Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
23 days ago