Social media Jobs in Ayr, ON

Total Compensation & Benefits

• Pay Rate: $64,000 - $88,000 per annum
• Eligible for Annual Incentive Bonus
• Stock Purchase Plan
• 3 Weeks Vacation
• Health Care Benefits + $600 Health Care Spending Account
• Employee Engagement Events (Employee BBQ’s and lunches, weekly snack day, etc.)

MAJOR DUTIES

We are looking for a talented and driven Content Specialist to join our Industrial Automation marketing team. In this intermediate-level role, you will be responsible for creating compelling, high-quality content across our industrial automation portfolio, which includes digital and software solutions, nuclear, CPG, automotive, industrial sectors, translating complex technical concepts into clear, engaging stories for a B2B audience.

You will collaborate closely with internal subject matter experts, product and sales teams, and digital marketing to develop content that supports brand awareness, demand generation, and sales enablement. Experience in industrial automation, manufacturing, or a technical B2B environment is strongly preferred.

SPECIFIC RESPONSIBILITIES

• Collaborate with the marketing team and internal stakeholders/subject matter experts to develop professional, engaging content aligned with the company’s brand and positioning.
• Create, write, and edit content across a wide range of platforms and formats, including website pages, blogs, social media, digital campaigns, email, print collateral, and sales enablement tools.
• Develop content that supports and reflects our industrial automation portfolio (nuclear, CPG, automotive, industrial sectors) including manufacturing, engineering, and automation solutions.
• Contribute to the evolution and execution of the content strategy to increase brand awareness, drive top-of-funnel engagement, and support growth targets.
• Support internal teams by creating marketing collateral, case studies, presentations, and sales enablement materials.
• Work closely with the digital marketing team to evaluate and implement SEO and keyword strategies within content development.
• Plan and execute social media content and channel presence to expand reach, improve engagement, and target key B2B audiences.
• Work with third party agencies, various media outlets, and industry organizations to support strategic outreach to grow the brand
• Measure, analyze, and report on content performance using defined KPIs; optimize content through insights, testing, and continuous improvement.
• Perform A/B testing and apply learnings to better align content with customer intent.
• Support and execute Account-Based Marketing (ABM) initiatives and integrated digital campaigns.

QUALIFICATIONS

Education

• Post-secondary education in Marketing, Communications, Journalism, or a related discipline.

Skills & Experience

• 5+ years of experience in content creation, writing, journalism, or marketing-related roles (B2B experience preferred).
• Proven ability to create and optimize content using SEO and keyword best practice using industry leading tools such as SEM.
• Experience creating content for technical or complex products and services.
• Previous experience in industrial automation, manufacturing, engineering, or a related technical field is a strong asset.
• Experience working in a B2B marketing environment is highly desirable.
• Hands-on experience with tools such as Adobe Creative Suite, social media management platforms, marketing automation systems (Pardot/SalesForce), and project management tools.
• Strong writing and editing skills with exceptional attention to detail.
• A creative thinker with an eye for design and content presentation.
• Strong understanding of current social media platforms, trends, and best practices.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Self-starter mindset—comfortable taking ownership of projects and proactively contributing ideas and improvements.
• Confident communicator who can engage and collaborate effectively with a wide range of stakeholders and subject matter experts.

Health & Safety Requirements

All employees have the responsibility to work in a healthy and safe manner, report any health, safety or environmental concern to their manager or supervisor in a timely manner, and participate in the safety culture of the organization.

Employee responsibilities for Health, Safety and Environment include:

• Adhere to all health and safety rules and procedures.
• Work in conformance with divisional health, safety and environmental procedures and compliance to legislative requirements.
• Refrain from removing or altering safety devices or guarding unless hazardous energies are controlled through lockout-tagout methods.
• Report any unsafe conditions or unsafe acts.
• Report defect in any equipment or protective device.
• Ensure that the required protective equipment is used for the assigned tasks.
• Attend all required health, safety and environmental training.
• Report any accidents/incidents to supervisor.
• Assist in investigating accidents/incidents.

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