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Marketing associate • kitchener on
Marketing Associate
BusPlannerWaterloo, ON, CA- Promoted
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Marketing Manager - Esports
Targeted TalentKitchener, ON, Canada- London, ON (from $ 83,790 to $ 207,447 year)
- Oakville, ON (from $ 55,000 to $ 197,427 year)
- Saskatoon, SK (from $ 40,950 to $ 192,683 year)
- Richmond Hill, ON (from $ 58,000 to $ 192,274 year)
- Slave Lake, AB (from $ 55,777 to $ 191,545 year)
- Cold Lake, AB (from $ 55,777 to $ 191,545 year)
- Richmond, BC (from $ 59,250 to $ 190,762 year)
- Mississauga, ON (from $ 57,750 to $ 190,726 year)
- Burlington, ON (from $ 30,457 to $ 190,584 year)
- Cambridge, ON (from $ 155,862 to $ 185,316 year)
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Marketing Associate
BusPlannerWaterloo, ON, CA- Full-time
- Quick Apply
Overview
We’re a proudly Canadian company committed to innovation in the education technology space. As we continue to grow, we’re looking for a creative and detail-oriented Marketing Associate to support our marketing initiatives across digital and traditional channels.
The Marketing Associate will play a key role in executing marketing campaigns, maintaining our digital presence, and supporting brand initiatives. This position is ideal for someone early in their marketing career who is eager to learn, experiment, and contribute to a growing EdTech company.
You’ll collaborate closely with the Marketing Manager and cross-functional teams (sales, product, and customer success) to ensure BusPlanner’s brand and messaging are consistent, compelling, and data-driven.
Why BusPlanner?
BusPlanner is the leading provider of student transportation management software in Canada. Our platform is used by hundreds of the largest school boards and consortia from coast to coast (Toronto District School Board, York Region District School Board, Peel Region School Board, and many others), helping optimize bus routes, manage planning and operations, and streamline communication between school transportation teams and families.
We are a proud Canadian company with deep expertise in K–12 education and a proven track record of supporting the unique needs of Canadian school districts. We are scaling rapidly and investing in marketing to accelerate our growth across Canada.
This is a rare opportunity to join a purpose-driven team at the heart of Canada’s education technology ecosystem.
Requirements
Key Responsibilities
- Assist in the development and execution of integrated marketing campaigns across web, email, social media, SEO, PPC, and print.
- Support content creation, including writing blog posts, drafting social media updates, and preparing marketing collateral.
- Help manage and update the company website — including content updates, SEO optimization, and analytics tracking.
- Set up and deploy email marketing campaigns, ensuring quality control and brand consistency.
- Track and report key marketing metrics using Google Analytics 4 and other analytics tools.
- Assist in managing PPC campaigns (Google Ads, LinkedIn) to drive awareness and leads.
- Coordinate marketing materials for conferences, trade shows, and client presentations.
- Collaborate with design and development teams to ensure consistent brand visuals and messaging.
- Conduct market research and competitive analysis to identify new opportunities.
Qualifications
Why Join Us