Digital marketing Jobs in Kitchener, ON

Job Summary

As Channel Marketing Specialist you will be part of a dedicated team based in Cambridge and reporting to the Head of Marketing and Product Development. As a key member of the Marketing Team you will be responsible for developing and executing marketing programs that drive sales, brand visibility, and customer engagement across key retail channels. Acting as a critical liaison between the sales and marketing team and retail partners, this role ensures alignment of go-to-market strategies, promotional campaigns, merchandising and digital content.

Responsibilities

Channel Strategy & Planning

• Partner with sales leadership to develop channel-specific marketing strategies aligned with company objectives including seasonal promotions, product launces, and in-store activations.
• Execute partner-led marketing activities focused on driving pipeline growth and supporting channel account managers in meeting revenue targets.
• Collaborate with retail partners to deliver co-branded campaigns, promotional events, and digital merchandising initiatives.
• Ensure compliance with retailer-specific marketing requirements, including planograms, content, and brand guidelines.
• Develop and distribute partner communications such as newsletters, toolkits, and promotional updates.
• Execute digital campaigns with partners (emails, paid media, social content) and measure performance.
• Plan and manage marketing events such as webinars, trade shows, and training sessions.
• Work with creative and international teams and vendors to produce packaging, in-store displays, and marketing collateral.
• Coordinate with corporate, regional, and channel teams to align marketing efforts, share best practices, and maintain consistent brand standards across all retail and digital touchpoints.

Digital Channel

Data, Reporting & Analytics

Requirements

BESSEY is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please let us know. BESSEY is an equal opportunity employer.

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