Job descriptionIntroduction At Gallagher Benefit Services, you’re a trusted partner to organizations navigating some of their most important people decisions. We help clients build better workplaces, where people feel supported, empowered, and inspired to thrive. Whether it’s shaping benefit strategies, designing wellbeing programs, or advising on workforce challenges, the work you do here creates meaningful change for businesses and the people who power them. We’re a community of bold explorers, trusted experts, and compassionate partners; working side by side to solve problems, and shape the future of work. Here, curiosity is encouraged, collaboration is second nature, and your ideas have room to grow. If you’re looking for a place where your contribution matters and where you can help build a better world of work; think of Gallagher. We believe that every candidate brings something special to the table, including you! We currently have an existing vacancy within our organization, so, even if you feel that you’re close but not an exact match, we encourage you to apply. How you'll make an impact Through focused and consistent marketing communication of value propositions and positioning for Gallagher’s benefits, HR and talent management consulting practices, you will lead marketing strategies that foster business development and cross-solving efforts between all Benefits & HR practices (, Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions. You will work directly with Consulting Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic, data-driven marketing programs that drive sales for these growing practices. Get ready to be a go-to strategic marketer who develops content and targeted campaigns to support lead generation! Gallagher's Senior Manager, Practice Marketing – Canada will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business. Responsibilities: Drives marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division – including talent management services. Actively consults with consulting practice leadership as their go-to marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients. Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery. Owns project plans, timing and budgeting. Drives and champions value proposition and positioning for consulting practices, solutions and expertise. Develops data-based lead generation programs in collaboration with Campaign Management and Marketing Automation teams. Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target best-suited potential opportunities. Delivers program reporting and engagement data to propel sales follow up. Surface results to key stakeholders and leadership and utilize for annual and ongoing planning. Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher’s holistic consulting and data-driven approach to benefits and HR. Partners with in-house creative agency, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed. Coordinates the approval process with internal and external partners for project deliverables. Leads strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution. About you Bilingual in English and French Bachelor's degree in marketing communications or similar field. 7 or more years related experience. Growth marketing and content strategy experience. Excellent, customer-centric oral and written communication skills in English and French, with an emphasis on grammar, copywriting and proofreading. Skills & Experience: Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases. Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering. Excellent time management and interpersonal skills. Personal Attributes: Positive personality. Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills. Highly motivated with a strong work ethic and the ability to operate independently with minimal supervision. Ability to accurately prioritize and productively manage multiple projects to meet deadlines. Ability to work and interact smoothly and effectively across multiple marketing channels and departments in a team-oriented environment. This is the English version of a posting also available in French: ID 2026-51826, Responsable principal, pratique du marketing, Canada (bilinguisme exigé) Please submit your application in the language of your choice. Compensation and benefits En plus d'un salaire compétitif, d'équipes dynamiques et de perspectives de carrière stimulantes, nous offrons également une vaste gamme d'avantages sociaux. Voici les avantages sociaux de base minimaux dont vous bénéficierez. Selon votre niveau d'emploi, ces avantages peuvent être améliorés : Assurance médicale et dentaire flexible pour répondre aux besoins de votre foyer Options d'assurance vie, assurance vie des personnes à charge et assurance décès et mutilation Épargne-retraite incluant un REER avec cotisations de contrepartie de l'entreprise, un CELI, un régime de retraite et plus encore Régime d'actionnariat des employés Autres avantages : Remboursement des frais d'études Programmes d'aide aux employés Abonnement à prix réduit à un centre de conditionnement physique (GoodLife Fitness) Possibilité d'aménagements de travail flexibles Congés de maladie et congés personnels payés Programme de reconnaissance de la formation des employés Programme de prime de recommandation des employés Nous valorisons l'inclusion et la diversité Cliquez ici pour consulter nos exigences d'admissibilité au Canada. L'inclusion et la diversité (I&D) sont au cœur de nos activités et sont ancrées dans la structure même de notre organisation. Depuis plus de 95 ans, Gallagher s'engage à promouvoir le développement durable et à soutenir les communautés où nous vivons et travaillons. Gallagher valorise la diversité des identités, des expériences et des talents de ses employés, ce qui lui permet de mieux servir ses clients et ses communautés. Nous considérons l'inclusion comme un engagement conscient et la diversité comme un atout essentiel. En embrassant la diversité sous toutes ses formes, nous incarnons pleinement la philosophie Gallagher. Nous sommes un employeur garantissant l'égalité des chances, qui valorise la diversité sur le lieu de travail et encourage les candidatures de personnes en situation de handicap. Des aménagements sont disponibles sur demande pour les candidats participant à tous les aspects du processus de sélection. Gallagher considère que chacun a droit à l'égalité des chances en matière d'emploi et interdit toute forme de discrimination de la part de ses managers, employés, fournisseurs ou clients, fondée sur l'origine ethnique, la couleur de peau, la religion, les croyances, le sexe (y compris l'état de grossesse), l'orientation sexuelle, l'identité de genre (y compris les personnes transgenres et autres personnes non conformes au genre), l'expression de genre, la coiffure, l'état civil, la parentalité, l'âge, l'origine nationale, l'ascendance, le handicap, l'état de santé, les informations génétiques, le statut d'ancien combattant ou de militaire, la citoyenneté ou toute autre caractéristique protégée (ci-après dénommées « caractéristiques protégées ») par les lois fédérales, étatiques ou locales applicables. L'égalité des chances en matière d'emploi sera garantie dans tous les aspects de la relation employeur-employé, y compris, mais sans s'y limiter, le recrutement, l'embauche, la formation, la promotion, la mutation, la rétrogradation, la rémunération, les avantages sociaux, le licenciement et la cessation d'emploi. De plus, Gallagher prendra des mesures d'adaptation raisonnables pour tenir compte des limitations physiques ou mentales connues d'une personne handicapée par ailleurs qualifiée, sauf si ces mesures imposent une contrainte excessive au fonctionnement de notre entreprise.
