You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold ourand powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

In Canada, ICS Tenured Customer Marketing team plays a critical role in driving growth and market share from existing customers for the Commercial business. This role will report to the Sr. Manager – Commercial Growth Marketing. The successful candidate will be responsible for managing and executing on the strategy to drive growth from the top tier of ICS customers within the Small & Medium Enterprises (SME) segment. This role will work in partnership with the Account Management & Sales leadership and Data Analytics teams to enhance the current multi-channel customer engagement strategy, with a focus on growing customer spend, digital engagement and retention for managed and eManaged customers.

Key responsibilities :

• Manage and execute campaigns that drive growth in customer spend by delivering robust marketing treatments leveraging customer signals and triggers.
• Collaborate extensively with key internal stakeholders (local and global) and external partners to create, align and execute a result driven strategy.
• Develop & manage innovative and creative digital engagement strategies (email, mobile, Web based) customer treatments that are personalized and industry specific.
• Focus on launching tools and capabilities that bring efficiencies through automation (customer treatments, customer journeys, AD efficiencies).
• Develop growth campaigns (spend stimulation, up-sell and supplementary card campaigns) and loyalty / retention programs for the SME managed portfolio.
• Utilize analytics (internal data and external industry trends) to deliver on an insight driven marketing strategy.
• Support telephone-based Account Development team by developing and executing call scripts and collateral.
• Analyze, understand and report on results and make use of this intelligence to influence future business decisions.

The ideal candidate should possess :

Preferred Qualifications :

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.