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Analyst / Senior Analyst, Commercial Growth Marketing

Analyst / Senior Analyst, Commercial Growth Marketing

American ExpressToronto, Ontario, Canada
30+ days ago
Salary
CAD30 hourly
Job description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold ourand powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

In Canada, ICS Tenured Customer Marketing team plays a critical role in driving growth and market share from existing customers for the Commercial business. This role will report to the Sr. Manager – Commercial Growth Marketing. The successful candidate will be responsible for managing and executing on the strategy to drive growth from the top tier of ICS customers within the Small & Medium Enterprises (SME) segment. This role will work in partnership with the Account Management & Sales leadership and Data Analytics teams to enhance the current multi-channel customer engagement strategy, with a focus on growing customer spend, digital engagement and retention for managed and eManaged customers.

Key responsibilities :

  • Manage and execute campaigns that drive growth in customer spend by delivering robust marketing treatments leveraging customer signals and triggers.
  • Collaborate extensively with key internal stakeholders (local and global) and external partners to create, align and execute a result driven strategy.
  • Develop & manage innovative and creative digital engagement strategies (email, mobile, Web based) customer treatments that are personalized and industry specific.
  • Focus on launching tools and capabilities that bring efficiencies through automation (customer treatments, customer journeys, AD efficiencies).
  • Develop growth campaigns (spend stimulation, up-sell and supplementary card campaigns) and loyalty / retention programs for the SME managed portfolio.
  • Utilize analytics (internal data and external industry trends) to deliver on an insight driven marketing strategy.
  • Support telephone-based Account Development team by developing and executing call scripts and collateral.
  • Analyze, understand and report on results and make use of this intelligence to influence future business decisions.

The ideal candidate should possess :

  • Strategic thinking & effectiveness – ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience.
  • Ability to drive results with a focus on commercial outcomes with demonstrated results.Ensuring that initiatives are measurable, reportable, and reporting is provided in a timely and relevant manner.
  • Customer centric focus- ability to develop & execute strategies that are Customer First with a specific focus on multi- channel Client Engagement and capabilities that enable engagement.
  • A collaborative style of doing business - ability to influence, gain support, resolve conflict and work in a matrix organization.In particular, drive engagement across Account development, risk, data analytics, product & marketing.
  • Partnership management– ability to influence and gain support with Account Management teams and Enterprise Data Analytics teams.Ability to understand and interpret large data sets is an advantage.
  • Strong Analytical and Data capabilities - Undertake ongoing campaign analysis to monitor marketing channel performance and ROI on investments as well as ability to define future strategies of growth.
  • B2B marketing experience incorporating all mediums including digital is preferable.
  • A high personal accountability which leads to strong experience in driving results.

    • Preferred Qualifications :

  • University degree in marketing, business administration, or similar careers.MBA considered an asset.
  • Minimum 1-2 years of experience in execution of digital marketing strategies and digital campaign management.
  • Minimum 1-2 years of experience in project management and capability delivery in a matrix organization.
  • Experience working with Account Development of Sales teams to drive aggressive growth targets is considered an asset.
  • Superior communication and influencing skills. This includes writing call scripts, decks, presenting to peers and senior management, and being able to sell new ideas and solutions.
  • Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners evaluation.
  • Excellent relationship-building skills and growth mindset with superior attention to detail.
  • Passion for driving results

    • We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

    • American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

    Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.