Commercial analyst Jobs in North York, ON

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How will you make an impact in this role?

In Canada, ICS Tenured Customer Marketing team plays a critical role in driving growth and market share from existing customers for the Commercial business. This role will report to the Sr. Manager – Commercial Growth Marketing. The successful candidate will be responsible for managing and executing on the strategy to drive growth from the top tier of ICS customers within the Small & Medium Enterprises (SME) segment. This role will work in partnership with the Account Management & Sales leadership and Data Analytics teams to enhance the current multi-channel customer engagement strategy, with a focus on growing customer spend, digital engagement and retention for managed and eManaged customers.

Key responsibilities :

• Manage and execute campaigns that drive growth in customer spend by delivering robust marketing treatments leveraging customer signals and triggers.
• Collaborate extensively with key internal stakeholders (local and global) and external partners to create, align and execute a result driven strategy.
• Develop & manage innovative and creative digital engagement strategies (email, mobile, Web based) customer treatments that are personalized and industry specific.
• Focus on launching tools and capabilities that bring efficiencies through automation (customer treatments, customer journeys, AD efficiencies).
• Develop growth campaigns (spend stimulation, up-sell and supplementary card campaigns) and loyalty / retention programs for the SME managed portfolio.
• Utilize analytics (internal data and external industry trends) to deliver on an insight driven marketing strategy.
• Support telephone-based Account Development team by developing and executing call scripts and collateral.
• Analyze, understand and report on results and make use of this intelligence to influence future business decisions.

The ideal candidate should possess :

Preferred Qualifications :

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