Marketing Specialist

What you’ll do

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.

The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews both positive and negative based on real-life use.

Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).

This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.

Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

Contribute to annual marketing plans and programs in support of business and marketing objectives

Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

Provide administrative support and oversee budget tracking and project timeline

What you bring

University graduate, education in Marketing or a related field

Minimum of 2 years of related marketing experience on either the client or agency side

Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and / or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

Attention to detail, strong project management, analytical and problem-solving skills

Adaptable; excited about the opportunity to work in an environment of change and fast pace

Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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