SEO Marketing Specialist

SEO Marketing Specialist

On behalf of our client in the Professional Services Sector, PROCOM is looking for an SEO Marketing Specialist.

SEO Marketing Specialist – Job Description

Execute SEO strategies and projects to acquire customers while successfully achieving ROI goals within the Canadian market

Drive and support the execution of strategic initiatives in collaboration with internal and external stakeholders including design, development and marketing teams as well as agencies and vendors to ensure alignment

Perform UX driven and intent specific keyword research in alignment with business objectives and goals

Assist in conducting a variety of independent audits and assessments to review and analyze strategic areas in need of improvement, including content marketing, technical SEO, Core Web Vitals, on-page SEO, and digital PR

Recommend optimizations of website content (products, calculators, blogs, help topics, etc.) and make data-driven recommendations for net new opportunities

Review technical SEO issues and recommend fixes

Write SEO-related copy, such as titles and descriptions, or data such as schema markup

Manage day-to-day short-term SEO tasks as well as long-term projects

Support other SEO initiatives where needed

SEO Marketing Specialist – Mandatory Skills

1-2 year of direct experience with all aspects of SEO (on-page, technical, outreach, etc) with proven and measurable success with mid-market or enterprise websites

Strong UX mentality and strategize as well as execute with always having the user in mind.

Adept at working in a highly-collaborative, lean, agile environment

Equal parts competitive and curious; you're a true problem solver

Super adaptable, you gracefully navigate any situation you dive into

Ability to organize, prioritize and manage multiple projects simultaneously

You're a natural when it comes to building relationships and working with other teams

Working knowledge of HTML and CMS systems such as Wordpress

SEO Marketing Specialist - Nice to Have Skills

Experience with reporting tools such as Google Search Console, Google Analytics, Adobe Analytics is a strong asset

Experience with keyword analysis tools such as SemRush and Ahrefs is an asset

Fluency in French is a big plus

SEO Marketing Specialist - Assignment Start Date

ASAP – 12 months to start

SEO Marketing Specialist - Assignment Location

Toronto, ON - Work Hybrid