Position : Social Media Strategist & Community Manager
Role Overview
As a Social Media Strategist & Community Manager , you will be responsible for two core functions :
- Strategy & Analytics (Social Media Strategist) : Crafting and executing data-driven social media strategies to drive growth, optimize performance, and enhance our brand presence.
- Engagement & Growth (Community Manager) : Building relationships, fostering engagement, and growing our community across platforms while managing influencer partnerships and outreach initiatives.
You will report directly to the Director of Growth and collaborate closely with our marketing, creative, and outreach teams.
Key Responsibilities
Social Media Strategist (Strategy & Analytics)
- Develop and implement data-driven social media strategies across TikTok, Instagram, YouTube, Facebook, Twitter, and other platforms to achieve growth, engagement, and revenue goals.
- Perform social listening analysis to identify trends, monitor brand sentiment, and inform content strategies.
- Use data and cultural insights to produce innovative content ideas and write strategic briefs for campaigns.
- Create social media playbooks , including platform-specific content strategies and performance benchmarks.
- Lead weekly reporting of social media performance, focusing on metrics such as :
- Traffic from social channels to e-commerce
- Social SEO rankings on keywords
- Audience growth
- Engagement metrics (likes, comments, shares, CTR, watch time).
- Stay updated on platform algorithms, tools, and trends to inform strategies and optimize content performance.
- Conduct competitor analysis and make recommendations for future tests and strategies.
Community Manager (Engagement & Partnerships)
- Craft compelling posts, discussions, and replies that reflect the client's voice and foster meaningful engagement.
- Schedule posts using social media management tools and ensure optimal posting cadence.
- Moderate and engage with audiences across platforms like X (Twitter), Telegram, Reddit, and LinkedIn.
- Manage and execute Connectors Program (influencers and ambassadors) :
- Source and nurture relationships with micro, macro, and celebrity influencers.
- Project-manage campaigns, ensuring seamless execution of gifting, payments, and deliverables.
- Track and report on program performance, optimizing strategies to meet KPIs.
- Collaborate with the Growth team to amplify influencer content across paid and lifecycle channels.
- Explore opportunities for brand partnerships and collaborations with aligned audiences.
- Identify and implement innovative strategies for community outreach and lead generation via social channels.
KPIs You Will Own
- Social audience growth and content performance metrics.
- Traffic and conversions from social channels to e-commerce.
- Revenue generated through influencer partnerships and affiliates.
- Growth of the Connectors Program (influencer network size, engagement, and ROI).
- Community engagement metrics (platform-specific KPIs).
- New partnerships and collaborations initiated through social outreach.
Qualifications
Required Skills & Experience
- 4+ years of experience in a hybrid role involving social media strategy, community management, or related fields.
- Deep understanding of social media analytics and tools (e.g., Hootsuite, Sprout, Brandwatch).
- Proven experience with social listening and crafting data-driven strategies.
- Strong track record in managing influencer / affiliate programs and partnerships.
- Exceptional communication skills and ability to craft engaging content.
- Creative thinker with the ability to use data and insights to inform content.
Preferred Qualifications
- Proficiency in TikTok, Instagram, and YouTube analytics and advertising platforms.
- Experience in programmatic approaches to social strategy.
- Prior success managing social outreach campaigns for mission-driven brands.
- A passion for building authentic connections with communities online.
Social Media Engagement & Community Relations Manager
Are you passionate about social media and creating engaging content? A group of 7 dental offices in downtown Toronto is looking for a Social Media Manager to help grow and maintain their online presence!. Manage and update posts on Instagram, FaceBook, and other social media platforms. Develop origi...
Paid Social Media Manager
The ideal candidate will have at least 6 years of experience in paid social media management and experience in related fields of paid media, social media, media analytics, ad optimization, email automation or a combination of related fields related to paid media and social performance. At least 4 ye...
social media manager
Research and evaluate a variety of interactive media software products. Host functions such as weddings, anniversaries, community events, sport events, corporate functions et schools dances. Select middle managers, directors or other executive staff; delegate the necessary authority to them and crea...
Content Marketing Manager, Social Media and Video
We're looking for a highly creative Content Marketing Manager, Social Media and Video who will play a pivotal role in shaping and executing on our organic social media strategy to grow Relay's brand awareness and audience, create engaging content for U. Develop and execute the social media content s...
general manager - health, education, social and community services and membership organizations
Select middle managers, directors or other executive staff; delegate the necessary authority to them and create optimum working conditions. ...
Manager, Social Media
Monitor and analyze social media performance metrics and provide regular reports to track the effectiveness of social media campaigns. We are seeking a skilled and innovative Social Media Manager. Create and curate engaging and relevant content for social media posts, including articles, videos, inf...
Senior Social Media Manager
We are looking for an experienced, creative, and skilled Senior Social Media Manager with a passion and talent for marketing to join our dynamic team!. As a Senior Social Media Manager, you will work with clients from a variety of different industries. You will be responsible for the successful crea...
Content Marketing Manager (SEO/Social Media)
Altis is excited to partner with a leading firm in search of a talented Content Marketing Manager (SEO/social media) to spearhead their content initiatives. We seek a strategic storyteller to join their team, shaping and executing content strategies across social media and SEO. Address content needs...
Senior Social Media Manager - Permanent - Full time employment - Remote
Assist with training and coaching of new and existing Community and Social Media Managers. What are we looking for? Our Senior Social Media Manager has a knack for the following skills: . Strong understanding of social media/community management platforms/ channels (Discord, Twitch, Reddit, Ins...
Community Case Manager/ Social service worker
Geriatric Healthcare, Social Work and Social Services);. Geriatric Healthcare, Social Work and Social Services);. Geriatric Healthcare, Social Work and Social Services). As a Case Manager, you will provide collaborative, team-based and client-driven services to clients with complex mental illness an...