Digital Strategist, Sales and Marketing

Digital Strategist, Sales and Marketing

Sales, Marketing and Communications

Permanent position

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

OUR MISSION

At Cirque du Soleil Group, we cultivate the power of creativity and use the infinite potential within our group to deliver the best entertainment possible.

Cirque du Soleil Group is the world leader in the creation, production and distribution of live entertainment, producing more than 9,000 performances each year.

We use our unique experience to create live entertainment that defies gravity and exceeds expectations. Our productions captivate people beyond borders and touch the hearts and minds of our fans in more than 65 countries and 450 cities around the world.

By producing original content like Cirque du Soleil, The Illusionists and the Blue Man Group, and by forging creative partnerships with the most iconic brands, such as Disney, Universal and Nickelodeon, we empower the world's boldest and most innovative artists and most beloved brands to reinvent the future of live entertainment.

Together, we break rules, challenge conventions and create moments and we're proud of it!

YOUR MISSION

As Digital Strategist Sales & Marketing you will be responsible for increasing the impact of digital marketing and generating revenue based on digital activities across Cirque du Soleil Group, including the Touring Shows Division (TSD), Fixed Shows Division (FSD), Blue Man Group and MGM.

Reporting directly to the President and COO, you will be responsible for driving growth by creating a more sophisticated and centralized digital ecosystem that will serve all business units.

In this role, you will lead the digital media, online digital experience, data and analytics teams for the digital and online businesses, while collaborating with cross-functional teams within the brand, Sales and Marketing divisions.

Approximately two direct reports will report to you, and your team will consist of approximately 25 associates.

The Digital Strategist, Sales and Marketing will :

• Be responsible for conceptualizing and implementing all elements related to digital platforms (Google Analytics, CM 360, DV 360, SA 360).
• Create processes and structures for the integration of the digital strategy into the respective divisional master plan.
• Define key elements (e.g., use of data, reporting processes, platform optimization) for effective deployment of the digital strategy and develop a plan or work with internal stakeholders to achieve this.
• Generate innovative ideas on Cirque du Soleil's current and future digital platforms and inspire teams to create digital marketing experiences that defy convention and shift from a digital service approach to a revenue growth strategy.
• Influence collaboration with the TSD marketing team, increase efficiency by improving and building on the digital program or product design infrastructure, and contribute to the refinement of processes and practices to maximize box office sales.
• Collaborate in making digital channel decisions to optimize sales generation across divisions, and lead and coach team members to foster a more innovative, results-driven culture.

The ideal candidate will possess the following :

• A minimum of 4-6 years of experience in a similar role : software technology innovation and software development methodologies.
• Proven track record of successfully building compelling digital marketing products and infrastructure, and a demonstrated ability to drive revenue in high growth, fast-paced environments.
• Demonstrated ability to develop and deploy global digital approaches to transactional marketing that have a strong impact on customers and drive market share.
• Strong digital business acumen : user-centric software development methodologies, web-based infrastructure and data analytics.
• Demonstrated ability to demonstrate leadership by influencing others and leading change management efforts.
• An ability to build strong internal relationships for enhanced collaboration and engage others through strong interpersonal, communication and presentation skills.
• An entrepreneurial spirit and sense of initiative, an ability to successfully explore uncharted territory and a drive to achieve results.
• A Bachelor's degree in a related field or equivalent work experience.

To keep pace with the creation, production and distribution of our products, our employer proposal is unique.

HERE IS AN OVERVIEW

• An inclusive hybrid work mode based on team experience and flexible working hours.
• A culture focused on the development of fair practices and unifying events.
• Professional growth focused on high quality projects to propel your career.
• A group insurance program and other benefits that we will be happy to present to you.
• Personalized support adapted to your professional ambitions : training program, regular check-ins, inter-team contribution.

Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, gender, sexual orientation and any other characteristic.

Neutral and inclusive writing is now preferred for all new job postings.

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