Web Content Specialist

Brandt is currently looking to fill a Web Content Specialist Role in our Regina, SK location. The Web Content Specialist is responsible for the creation and maintenance of website content for products and promotions, maintenance of Brandt websites, developing and collaborating to create the visual presentation, layout and functionality of the website, and the overall website experience.

Marketing strategy for online tactics and new applications will also be a part of this role. This role will also serve as a web advisor to the Brandt marketing team, and reports to the Manager of Web Content.

Job Duties & Responsibilities

Work with and collaborate on establishing web style guidelines, templates, designs, and standards to ensure consistency with brand image and content standards.

Optimize, improve, and create web features, designs, and functions.

Ensure the website is easy to use, and the information is easy to access.

Track, plan, and optimize data-driven improvement initiatives, proposing and contributing ideas for pages, promotions, user journeys, designs, content, or site sections during strategy planning and performance discussions

Ideate and brainstorm with various teams to create the best possible website experience.

Work with marketing team to ensure online advertisements are linking and measured correctly on website.

Create and implement personalization, personas and website user journey strategies.

Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.

Conduct keyword research, identify and leverage organic opportunities, and optimize on-page SEO. Implement SEO strategies, optimize existing content, create new content based on keyword research, and track / report outcomes.

Work with marketing team members in updating news, testimonials, events, and company locations.

Manage new, discontinued, and existing product information to ensure content is up to date.

Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.

Monitor & maintain schedule for all web and design work with various vendors, technology staff, and marketing.

Assist in the testing of website development initiatives.

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Required Skills

Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.

High attention to detail, with excellent spelling, grammar, and punctuation skills.

Ability to multi-task in a fast-paced work environment.

Required Experience

Degree or Diploma in a related field or the equivalent combination of training, education, and experience.

4+ years experience in web design, web publishing, and content management.

Created and managed web content using a Content Management Systems (CMS). Kentico and Drupal experience is a plus.

Designed, created, and managed websites.

Experience in translating complex concepts, customer needs, motivations, and behaviors into easy-to-understand interactive experiences and deliverables.

High degree of design and computer literacy.

Experience creating and applying web design brand style guidelines

Proficient with tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.

Proficient with digital advertisement tracking.

Direct experience creating, and managing online content.

Knowledge of Search Engine Optimization best practices, strategy, and tracking

Experience working in the heavy equipment industry is a plus.

Desired

Experience performing quality assurance, troubleshooting, and debugging.

Experience creating and running digital marketing.

Experience with content delivery networks.

Experience creating and running emails and email marketing campaigns.

Knowledge of Human Centered Design.

Knowledge of and experience with data privacy regulations best practices.

Knowledge of and experience with data asset managers, product information managers, and customer relationship managers.

Experience in multilingual & localized website management is preferred.

Proficient in both English and French is preferred.

Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.

High attention to detail, with excellent spelling, grammar, and punctuation skills.

Ability to multi-task in a fast-paced work environment.