Digital Marketing Coordinator (10-Month Contract)

Embark on a journey with one of Canada's fastest-growing companies welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures , the 2022 Report on Business Women Lead Here , Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX .

We've also received the Greater Toronto Top Employers Award and have been certified as a Great Place to Work® . We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today. As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing through easyhome, easyfinancial, and LendCare.

We're seeking a Digital Marketing Coordinator to join our dynamic team on a 10-month contract. Reporting to the Director, Digital Performance Marketing, you will play a pivotal role in enhancing our digital presence and driving successful marketing campaigns.

This position is integral to goeasy's marketing framework and requires an understanding of digital tools and strategies to develop and execute high-quality marketing initiatives that reflect our brand’s vision.

What will you be doing?

• Collaborate with the Digital Marketing team to support and implement effective campaigns aimed at achieving key performance indicators (KPIs).
• Analyze digital data and provide performance insights on a daily, weekly, and monthly basis.
• Assist with the management and optimization of SEM and Paid Social channels, including Google, Meta, and Bing.
• Review and analyze our accounts to identify opportunities for enhancing search terms and improving overall campaign structure.
• Contribute to creating simple ad copy and assist in ad implementation to support campaign goals.
• Demonstrate a proactive approach to continuous learning and adaptability in the fast-paced digital marketing landscape.
• Uphold best practices in digital campaign execution and data analysis to drive high-quality results.

What experience do you have?

• Minimum of 1+ years of experience in digital marketing or a related role, with proven success in campaign execution and achieving KPIs.
• Experience with SEM and Paid Social platforms, such as Google Ads and Ads Manager.
• Understanding of digital data analysis to generate and interpret daily, weekly, and monthly performance reports.
• Excellent communication skills and the ability to work collaboratively across teams.
• Ability to create simple ad copy and implement ads effectively.
• Adaptability and willingness to learn in a fast-paced, evolving marketing environment.
• Proficient with Microsoft tools (Excel*, PowerPoint, Word).

We offer a flexible work program that provides you the ability to work three days onsite per week , at our Mississauga office.

Internal Applicants : please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards.

Here are some of the perks we offer

Diversity, Inclusion, And Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential.

As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.

Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.