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S.i. SystemsToronto10Job Title : Business & Technology Integration - Business Analyst
Start / End Dates : 11 / 1 / - 3 / 31 /
40 King St W., Corp
ONSITE 2 to 3 days a week
Job Description : Responsibilities : Proven experience analyzing customer data, identifying patterns and insights that lead to insights to tailor business automation rules for marketing efforts. Work closely with stakeholders to understand and document business requirements ensuring personalization strategies align with and drive business goals and function within martech stack (and / or identify technology gaps and requirements) Lead the development of testing agendas, testing personalization capabilities, analyzing the results, and synthesizing recommendations. Maintain project documentation and generation of reports to track the performance and optimization opportunities across the organization’s personalization initiatives. Collaborate and integrate with Marketing, IT, Business and Data departments to ensure personalization initiatives are technically feasible and effectively implemented. Adobe, Salesforce, Braze, ADO Journey and funnel analysis Business casing and prioritization
MUST HAVE :
8-10 years Business Analyst
Adobe, Salesforce, Braze, ADO Journey
identify technology gaps and requirements