Marketing Analyst

Marketing Analyst

On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Analyst.

Marketing Analyst – Job Description

The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group

Design / execute / measure high impact direct to consumer marketing experiments

Continuously improve campaign design and delivery by leveraging any and all analytical tools / techniques at your disposal

Execute with excellence

Manage your project pipeline to ensure agreed upon timelines can be met

Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI

Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Supporting the business to generate campaign target customer list for the credit card portfolio- creating business requirement documents, coding in SAS, Python / pyspark SQL, or Unica to generate customer lists

Measuring the performance of marketing campaigns

Marketing Analyst – Mandatory Skills

Coding experience - will be using data to inform a targeting strategy

Strong communication skills (verbal and written)

Marketing campaign measurement requirements

Multi-tasking and presentation skills (present results of campaign to extended team)

2-4+ years in analytical role

Business acumen - understanding business concepts

Marketing Analyst - Nice to Have Skills

Marketing analytical experience

Credit card knowledge

Similar experience with other campaign management tools (SQL, SAS, Python / pyspark, or Unica)

Other financial or banking experience

Marketing Analyst - Assignment Start Date

ASAP – 10 months to start

Marketing Analyst - Assignment Location

Toronto, ON – Work Hybrid