UX Designer

Overview

Baseline is a ‘lending operating system’ for Private Lenders based in the US, who make real estate secured loans, primarily to real estate investors (i.e. house flippers and landlords) or developers. Our platform allows lenders to originate and service loans, manage borrowers and investors, streamline business processes and create technology-enabled workflows that allow them to expand their businesses and improve profitability.

Baseline was founded in 2022 and raised a $2.2m CAD seed round in May 2024. We experienced 400%+ revenue growth in 2024 and have continued on this trajectory in 2025. We have a market-leading product in our category and have ambitions to become the dominant software in the entire private lending industry.

Baseline is hiring a critical team member to help shape the future of our company : a User Experience (UX) Designer . This is a full-time, in-person position at our offices in Toronto .

What you’ll do

• Lead design initiatives that empower lenders with new and meaningful ways to connect with their borrowers and investors.
• Lead the ongoing evolution and upkeep of our tools and design system to ensure consistency, accelerate development, and continually raise the bar for our user experience.
• Own the design process from initial briefing all the way through to research, definition, prototyping, and testing.
• Develop and test copy to help shape a consistent language framework that enhances usability and drives user action.
• Deliver polished, production-ready designs, while documenting your research, decisions and rationale.
• Collaborate with a tight-knit team of designers, product managers, and engineers to navigate technical and resource constraints and bring your ideas to life.
• Become an expert in private-lending workflows, collaborating with lenders, borrowers, and our customer success team to uncover insights and drive smarter design decisions.

What we’re looking for

Why this opportunity?

This is not an ordinary 9-5 role. It’s a chance to help take an early-stage startup from zero to one and define your future career. Here’s what’s in it for you :

The annual compensation range for this role is $70,000 to $90,000, with an opportunity for stock options and to earn above-market benchmarks in the future based on your contributions to the continued success of the company.

This is a full-time in-office position, with 5 days a week required at our building located at 507 King Street East, Toronto.

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