Director, User Acquisition

Who We Are

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and a team‑first mentality, we may be the right place for you.

About The Role

As Director of Growth & User Acquisition, you will define and execute the vision for player acquisition across our portfolio, shaping both strategy and organizational capability. You will lead with a growth mindset, combining strategic foresight with analytical rigor to drive measurable impact. This role requires a leader who can drive results at scale—developing strategies that align teams, inspire cross‑functional collaboration, and tackle complex challenges through creative problem‑solving. You’ll be responsible for building and mentoring a high‑performing UA team, fostering adaptability, resilience, and a culture of continuous learning, while ensuring that every campaign, experiment, and initiative advances the organization’s broader objectives.

What You’ll Achieve

Develop and implement a forward‑looking, data‑driven UA strategy that aligns with company objectives and maximizes player acquisition ROI across our portfolio.

Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.

Oversee paid social, programmatic, and other UA channels, ensuring campaigns are innovative, measurable, and scalable.

Work closely with creative, analytics, product, and operations teams to translate insights into actionable growth initiatives; guide teams in leveraging market data, campaign analytics, and user behaviour to inform decisions.

Lead, mentor, and expand a high‑performing UA team, fostering a culture of accountability, continuous learning, and creative problem‑solving.

Shape ad tech strategy, growth forecasting, modelling, and ASO initiatives with a cross‑functional partner to ensure campaigns are measurable and scalable.

Identify new channels, trends, and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.

Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimisation workflows, and unlock operational efficiencies, identifying high‑impact opportunities for AI adoption across UA.

What You’ll Need To Be Successful

Proven experience in user acquisition and growth leadership within mobile gaming, with measurable results in scaling audiences and revenue.

Deep expertise in paid acquisition channels, measurement frameworks, and analytics platforms, including ad networks, attribution tools, and programmatic systems.

Exceptional ability to lead teams, set ambitious goals, and drive collaboration across functions.

Strong creative and analytical instincts, capable of guiding campaign strategy, creative testing, and growth experimentation.

Ability to thrive in fast‑paced, dynamic environments, pivoting strategies based on data and market shifts.

Excellent communication skills, capable of translating complex strategies for diverse stakeholders and inspiring teams to execute with impact.

Why Join Us

We strongly believe we are changing how game studios operate, and at the core of what we do is making great games that create a connected community.

We’re not just about making games where you belong – we’re also about building communities where our people belong. That’s why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.

Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Seniority Level : Director

Employment Type : Full‑time

Job Function : Business Development and Sales (Industries : Computer Games)

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