Digital Media Specialist, Paid Social Media

Company Description

At Sleep Country Canada / Dormez-vous? (SCC / DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.

Guided by our values We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be.

We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.

Job Description

Sleep Country / Dormez-Vous is looking for an experienced and creative Digital Media Specialist - Paid Social to join our team.

In this role, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams as well as other departments.

This role operates in a hybrid work model out of our corporate offices in Pointe-Claire, QC.

Responsibilities of this role include but are not limited to :

• Own the day-to-day management of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
• Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals
• Assist in weekly, monthly, and quarterly media planning across digital
• Build and present media plans against revenue goals
• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
• Garner insights on creative assets to ensure proper optimization against performance KPIs
• Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
• Evaluate success of social media advertising campaigns to inform investment decisions
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

Qualifications

The Qualifications and Experience we like to see :

• A University / College degree in Marketing, Business, eCommerce or related discipline preferred.
• 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
• Background working at Agency / ecommerce / tech platform / or DTC brand
• Experience working with external partners including creative agencies and media platforms.
• Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
• Proficient skills in Excel.
• Relevant certifications across advertising platforms including Blueprint certification.

Additional Information

Why members of our Corporate team love working at Sleep Country Canada / Dormez-vous? :

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to training and development platforms
• Full medical, dental benefits and a Deferred Profit Sharing Program
• Annual Wellness Credit of up to $ for any products / services that improve your health and well-being, , health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
• Maternity / Parental leave top up benefits
• Tuition Reimbursement Program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC / DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve.

We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada / Dormez-vous?

Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep.

Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada .

The Company has omnichannel and ecommerce operations including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada.

Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued.

The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.

For more information about Sleep Country, please visit .