Director, Marine

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Yamaha Motor Corporation (YMC) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational products to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.

Yamaha Motor Canada Ltd (YMCA) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.

Position Information

• Department: Sales
• Location: 480 Gordon Baker Road (Hybrid)
• Status: Full Time
• Reports to: Senior Director, Marine

Summary Of Responsibilities

We are seeking a Director to lead and oversee the Marine business strategy, encompassing Units, Parts & Accessories (P&A), and Marine Rigging Parts (MRP). Drive achievement of sales and profitability targets across all product lines, including Outboard engines, Sport Boats, WaveRunners, and the distribution of Skeeter and G3 boats and P&A.

Key Duties And Responsibilities

• Manage, support creation and execution of the strategic vision and purpose for our Overall YMCA marine business.
• Oversee Marine sales programs, dealer development, and national sales targets (Units and P&A). Manage budgets, PSI pricing matrices, and product positioning to ensure ROI and alignment with corporate objectives.
• Drive Dealer network growth through implementation of strategic initiatives across all product lines.
• Manage a comprehensive B2B strategy for each product line.
• Manage all aspects of Marine product planning (units, P&A and Rigging parts), support YMC with development needs through research and competitive analysis. Ensure consistent product information communication within internal stakeholders.
• Champion a customer‑first approach by providing clear, timely direction to enable Marine business success. Coach and develop direct reports through ongoing training, performance and management to ensure growth and continuity in achieving department and corporate goals.
• Monitor and manage the annual departmental budget, making adjustments as required to stay aligned with financial goals. Implement effective internal controls, including documented processes, formal review systems, and compliance with audit requirements.

Education Requirements And/or Experience Requirements

• Degree/Diploma: Post‑secondary, university preferred
• Program of Study: Sales, marketing, business related
• Years of Experience: Minimum 5+ years
• Type of Experience: Sales

Skills And Abilities

• Strong leadership skills
• Strategic self‑starter with strong program management skills
• Experience selling across multiple product categories
• Ability to lead change and act as a change agent
• Ability to identify, prioritize and articulate highest impact initiatives
• Exceptional communication skills with the ability to influence both internal and external
• Strong business and financial acumen; develops and manages budgets responsibly; demonstrates ability to read and interpret financial and sales data
• Strategic planning and sales skills and the strategy and tactics to lead the team to success

Travel And Overtime Requirements

• National: Frequently (40%+)
• International: Occasionally (10-30%)

Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.