E-Commerce Acquisition Manager

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the role

The eCommerce Acquisition Manager will be responsible for driving revenue growth by leading the planning and execution of strategic digital marketing programs and campaigns. Responsibilities include forecasting and pressure testing plans to deliver against traffic and revenue targets across Affiliates, Paid Media, and Owned media channels. Specifically, leading the Affiliate strategy and partner negotiations, and collaborating closely with internal eCommerce and Marketing teams (Media, Owner Retention, PR / Advocacy, SEO / GEO) to develop engaging campaigns and media plans that maximise new product launch and promotional opportunities.

Responsibilities

• Partner with Senior eCommerce Manager to achieve traffic and online sales targets for www.DysonCanada.ca. Ensure all sales and marketing initiatives drive top line revenue, optimize return‑on‑investment and achieve other key performance indicators.
• Plan & coordinate a 360 Ecommerce marketing calendar including all traffic and conversion driving initiatives for the Direct to consumer channel.
• Partner with Marketing / Media teams to brief and evaluate media plans to ensure they align back to planned eCommerce targets. Proactively forecast delivery, identify risks, opportunity areas and build business cases to support positive ROI media sufficiency.
• Collaborate closely with the Marketing team to ensure alignment between eCommerce marketing initiatives and brand messaging and visuals (i.e. ensuring Direct RTB is prominently featured throughout).
• Collaborate with the Owner Retention team to develop monthly email marketing calendar to support Direct targets.
• Monitor and analyze performance of organic search channels (SEO / GEO) to identify growth opportunities and collaborate with eCommerce merchandising teams to implement optimizations.
• Monitor and analyse digital marketing performance metrics, including website traffic, conversion rates, ROI, and other KPIs, to identify trends, opportunities, and areas for optimisation. Assist in analysing and documenting campaign effectiveness.
• Full management of Affiliates network from partner reach out to offer completion and revenue delivery.
• Budget management for all eCommerce activity.

About you

Benefits

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

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