Product Marketing Lead
Problem Solvers. Proactive Protectors. Relentless Allies.
Ready to join us? Let's get started.
Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales.
In this role, you will prioritize and execute product marketing projects for optimal business impact. This role will support aspects of product marketing including sales enablement, competitive intelligence, analyst relations, product launches, and content marketing.
You’ll work in tight partnership with our Marketing, Sales, and Product Management teams. This is a key member of the marketing team, delivering product-focused support that will drive continued growth for this product line.
WHAT YOU'LL DO
- Support the sales organization with marketing materials, sales presentations, sales tools, talking points, and other direct support to maximize their selling success
- Help refine and develop engaging product positioning and messaging
- Contribute product insights to campaign messaging and marketing content development for demand generation
- Manage marketing deliverables for product launches to ensure maximum visibility and sales success
- Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
- Help plan and execute analyst briefings and inquiries to nurture relationships with analyst firms and position us strategically in the market
- Represent marketing at virtual and in-person events as needed
- Other product marketing responsibilities as assigned .
QUALIFICATIONS
- Bachelor’s degree in marketing, communications, journalism, or related field.
- Three to five years of marketing experience within a tech organization that spans digital marketing, events, and sales enablement.
- Three to five years of experience with B2B software and cybersecurity preferred.
- Demonstrated excellence in project management.
- Strong time management skills and manages multiple priorities within tight time constraints.
- Quick learner with technical aptitude
- Uber collaborative with sales, pre-sales, marketing, and project management.
- Do-what-it-takes mindset to execute against strategy and always help sales.
- Excellent oral, written and presentation skills.
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
ID : 2972
Product Marketing Lead
Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales. This role will support aspects of product marketing including sales enablement, competitive intelligence, analyst relations, product launches, and content marketing. This is a ...
Product Marketing Lead
Additionally, they will oversee product and marketing plans, manage consulting service RFPs, and conduct ongoing performance measurement to adjust marketing strategies and address sales performance. Develops and implements product and marketing plans, analyzing market data, risks, and financial viab...
Product Marketing Lead
Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales. This role will own aspects of product marketing including go-to-market planning, product launches, marketing collateral, demand generation support, and sales enablement. This i...
Industrial Product Marketing Lead
Industrial Product Marketing Lead . The Industrial Product Marketing Lead will monitor program results to ensure performance targets are achieved and/or initiate alternate strategies to continuously improve the offerings for customers. Stay abreast of industry trends, investigate and analyze product...
[Disney Dreamlight Valley PC - Console] Chef de Produit Marketing Principal - Product Marketing Lead
The Product Marketing Lead will be responsible for the launch of seasonal updates and the annual Expansion, the creation of marketing plans and their execution, as well as setting up and implementing the medium- to long-term marketing strategy of the game. Le chef marketing produit sera responsable ...
Marketing Administrative Coordinator
Marketing Administrative Coordinator for our Asset Management team. Liaison with Skyline’s Digital Marketing team to coordinate the design, content, and distribution of various external/internal marketing and communications materials, including email communications, presentations, educational pieces...
Senior Manager Digital Marketing - Paid Ads
We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. As a Digital Marketing Specialist - Paid Ads at BoomerangFX, you will play a pivotal role in driving the success ...
Marketing Specialist
Join the growing Embassy Team as a Marketing Specialist! We are looking for a bakery enthusiast with B2B marketing experience!. Are you a food enthusiast with a passion for culinary exploration? Embassy Ingredients is looking for a Marketing Specialist to join our team, who will leverage their passi...
Marketing Specialist
Our marketing department is seeking a talented Marketing Specialist that can help us develop programs to support our customers. The specialist will be responsible for introducing new products and services, creating marketing materials and performing research and analysis to support our marketing goa...
Sales Account Manager - Eastern Ontario Canada Region
The Regional Sales Manager will need to collaborate with various team members in order to deliver on our mission of exceptional customer service. Responsible for implementing an effective account management strategy geared towards exceeding growth expectations, improving customer service, and streng...