Content Marketer

Role Overview

We are seeking a Content Marketer who possesses a strong blend of strategic thinking and practical creation skills. This high-impact role involves close collaboration with the Product and GTM team to define our content strategy, elevate our brand presence, and significantly expand our online reach, with a focus on standing out in the B2B SaaS and AI landscapes.

You will be responsible for end-to-end content execution, including writing, editing, and guiding design across all channels. Your deliverables will span various formats, such as long-form thought leadership articles, video scripts and production guidance, ad copy, and social media content. You will be expected to create, oversee, and enhance these deliverables with AI tooling. This is an exciting opportunity for someone eager to learn, experiment, and contribute to building a distinctive brand from the ground up.

Key Responsibilities

• Own the content roadmap end to end : Work with senior leadership to develop content themes, editorial direction, and the content calendar. Plan, create, and execute content across formats, channels, and audiences (e.g., articles, white papers, case studies, videos, webinars)
• Build our reputation as a category leader through original research, industry commentary, and engaging storytelling
• Monitor, analyze, and report on content performance metrics; use insights to iterate and refine content strategy
• Shape campaign storytelling : Define core themes and build campaign concepts that connect across channels. Ensure our brand voice is consistent, credible, and distinctive at every touchpoint.
• Lead our social presence : Manage and grow our LinkedIn audience. Post regularly, experiment with new content formats, and drive engagement through thoughtful community interaction.
• Experiment with new formats : Go beyond traditional writing and design direction. Produce short-form videos, interactive tools, podcasts, and other creative formats that bring our story to life.
• Stay ahead of market trends and competitor content , identifying opportunities for new content themes
• Scale content production intelligently : Use freelancers and AI tools to stretch production capacity while maintaining creative quality and strategic alignment.

What We’re Looking For

Bonus if you have

Why Join Us?

How to Apply :

Please send your resume, portfolio, and a brief note about why you’re interested in joining BirdseyePost. We’d love to see your work and hear your story!

This is a hybrid role , with 4 days per week in our downtown Toronto office.

#J-18808-Ljbffr