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Strategic Enterprise Sales Representative
Strategic Enterprise Sales RepresentativeTidal Commerce Inc. • Richmond Hill, York Region, CA
Strategic Enterprise Sales Representative

Strategic Enterprise Sales Representative

Tidal Commerce Inc. • Richmond Hill, York Region, CA
30+ days ago
Job type
  • Full-time
Job description

Strategic Enterprise Sales Representative

About Umbrella Group of Companies

We exist to empower businesses of all sizes with transformative, customer-centric innovation not legacy systems. As the agile challenger to traditional IT conglomerates, we unite specialized firms under one vision : to be a global strategic business partner, providing transformative technological solutions that inspire creativity and innovation.

About Tidal Commerce Inc.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management.

  • Recognized as a Shopify Plus partner.
  • Expertise in headless and composable technologies.
  • Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
  • Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
  • Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross-functional expertise in strategy, finance, operations, marketing and technology.

About the role : Your Mission

The mission of this role is to drive revenue growth by executing account-based sales strategies, leveraging strategic partnerships, and differentiating Tidal as a leading commerce consultancy in a competitive landscape. The ideal candidate will excel in personalized outreach, industry engagement, and multi-channel sales techniques to maximize conversions within Tidal’s defined target accounts.

Outcomes

  • Revenue Generation : Meet or exceed sales targets by closing deals with mid-market and enterprise clients. Always maintain a robust pipeline with at least 3x quota coverage.
  • Account-Based Selling Execution : Develop personalized strategies for top 100 target accounts, increasing conversion rates.
  • Strategic Partner Engagement : Successfully leverage Shopify, Commerce Tools, and other partners for joint opportunities.
  • Industry Engagement : Participate in 4+ industry conferences, trade shows, or thought leadership events annually. Implement and optimize a mix of digital, social, and direct sales outreach strategies.
  • Presentation & Messaging : Deliver high-quality presentations that position Tidal as a challenger brand against large firms. Work cross-functionally with marketing, BDRs, and technical teams to align on go-to-market initiatives. Track and analyze key KPIs, such as win rates, engagement metrics, and sales velocity.
  • Core Sales Skills

  • Enterprise Sales Experience– Proven track record of closing deals in enterprise / B2B technology or application development.
  • Account-Based Selling Expertise– Experience developing tailored approaches to high-value accounts.
  • Negotiation & Deal Structuring– Strong ability to craft compelling deals and navigate procurement processes.
  • Consultative Sales Approach– Ability to engage stakeholders in meaningful discussions to identify pain points and align Tidal’s offerings as solutions.
  • Industry & Vertical Knowledge

  • Deep understanding of eCommerce and digital commerce ecosystems.
  • Experience in one or more of Tidal’s core verticals : retail, healthcare, finance, manufacturing, construction, automotive, and distribution.
  • Ability to articulate how commerce solutions impact enterprise operations and revenue growth.
  • Experience working with technology partners such as Shopify and Commerce Tools.
  • Ability to leverage Tier I, II, and III partnerships for co-selling and lead generation.
  • Multi-Channel Outreach & Marketing Collaboration

  • Comfortable utilizing LinkedIn, email campaigns, physical mailers, and direct outreach to drive engagement.
  • Collaborate with marketing to align outreach efforts with content strategy and thought leadership.
  • Ability to lead and participate in webinars, workshops, and events to build brand awareness and credibility.
  • Communication & Presentation Skills

  • Ability to deliver persuasive, high-impact presentations tailored to different stakeholder levels.
  • Strong storytelling skills to position Tidal against larger competitors like Deloitte, Accenture, and EY.
  • Excellent written and verbal communication skills for proposals, executive briefings, and outreach materials.
  • Data-Driven & Results-Oriented

  • Track record of exceeding sales targets and demonstrating accountability.
  • Ability to analyze performance data to refine sales strategies.
  • Comfortable with CRM tools like Salesforce to manage and report on pipeline activity.
  • Required Qualifications

  • 5-10+ years of experience in B2B enterprise software sales, application development sales, or related technology services.
  • Proven track record of meeting and exceeding sales quotas in mid-market and enterprise environments.
  • Experience in account-based selling (ABS), managing a strategic portfolio of high-potential accounts.
  • Industry & Vertical Knowledge

  • Strong understanding of eCommerce, digital commerce ecosystems, and enterprise application solutions.
  • Prior experience working in or selling to retail, healthcare, finance, manufacturing, construction, automotive, or distribution sectors is a plus.
  • Familiarity with enterprise technology buying cycles and key decision-makers (C-Level executives, IT leaders, Digital / Commerce teams).
  • Sales & Business Development Skills

  • Expertise in consultative and value-based selling—ability to diagnose customer pain points and align solutions accordingly.
  • Comfortable with complex sales cycles, including multi-stakeholder negotiations and solution selling.
  • Experience selling in a challenger environment, positioning against larger firms (e.g., Deloitte, Accenture, EY).
  • Strong ability to drive net-new business while expanding existing client relationships.
  • Strategic Partner Collaboration

  • Experience working with technology partners, such as Shopify, Commerce Tools, and other commerce platforms.
  • Ability to leverage ecosystem partnerships for co-selling, lead generation, and closing deals.
  • Understanding of partner-tier structures (Tier I, II, III) and how to navigate joint business opportunities.
  • Multi-Channel Outreach & Engagement

  • Proficiency in multi-touch sales outreach across email, phone, LinkedIn, webinars, and in-person networking.
  • Experience executing account-based marketing (ABM) strategies in collaboration with marketing teams.
  • Ability to create and execute personalized campaigns, including content-driven sales motions.
  • Presentation & Communication Skills

  • Exceptional ability to craft compelling sales presentations tailored to different stakeholders (C-suite, IT, business units).
  • Strong storytelling capabilities to articulate Tidal’s unique value proposition vs. competitors.
  • Comfortable presenting at industry conferences, trade shows, and partner events.
  • Analytical & Data-Driven Approach

  • Proficiency in sales analytics and forecasting, with experience managing pipeline KPIs.
  • Familiarity with CRM tools like Salesforce, sales engagement platforms, and data enrichment tools.
  • Ability to track and optimize key performance indicators (e.g., conversion rates, pipeline velocity).
  • Ability to work cross-functionally with marketing, business development, and technical delivery teams.
  • Willingness to contribute to thought leadership initiatives, including white papers, case studies, and webinars.
  • Strong coaching mindset, supporting internal teams and junior sales professionals where needed.
  • Preferred Qualifications

  • Experience with Salesforce CRM, HubSpot, or similar platforms for pipeline tracking and forecasting.
  • Prior eCommerce technology sales experience, particularly with headless commerce solutions.
  • Background in consulting-led sales approaches, understanding digital transformation strategies.
  • Previous experience leading or mentoring sales teams in a high-growth environment.
  • Education : Bachelor’s degree in Business, Marketing, Technology, or a related field (preferred but not required). Relevant industry certifications in sales methodologies (e.g., Challenger Sales, MEDDIC, Sandler) are a plus.
  • Core Values Alignment

    The ideal candidate should embody Umbrella - Tidal’s core values, including :

  • Curious – Invest in inquiry to craft customer-centric experiences.
  • Agile – Respond swiftly by anticipating change and leading it.
  • Reliable – Consistently deliver outcomes.
  • Effective – Plan, design, and build with the outcome in mind.
  • What We Offer

  • Competitive salary ($100,000-110,000 annual base), commission, and benefits.
  • Opportunity to work with a talented and passionate team.
  • Continuous learning and professional development opportunities.
  • Collaborative and innovative work environment.
  • We are an equal opportunity employer and welcome applications from all qualified individuals.

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