Marketing Data Analyst

Job Description

Job Description

Position :  Marketing Data Analyst

Location :  Remote / Hybrid North York Office (Monthly In-office Requirements)

Industry :  Financial Services

Employment Type :  Permanent / Fulltime

Salary : $85,000-$110,000

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help

Position Summary

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.

As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4 / Analytics 360, and GTM 360 .

Partnership with Marketing

Your primary job responsibility is the support of the marketing team’s data needs. This responsibility includes :  Dedicated support for our marketing team’s efforts to increase their data capabilities. This includes involvement in initiatives that collect, transform, join, and generate insights that inform senior management decisions.

Responsibilities

Understand & apply foundational statistical concepts for the marketing industry.

Review, analyze, and provide feedback on marketing data sets; including identification of gaps, opportunities, methods for improving data collection.

Assist in the development of marketing related solutions, providing guidance and feedback that steers solutions.

Marketing report SME :  Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development-side of the Data Insights and Analytics team; Working as the in-between for our development and marketing teams (audience for the report).

Support the development of audience profiles.

Assist in efforts to join data across multiple databases and platforms.

Use the data from multiple sources to curate a holistic view of our clients and their journey through the pre-sales, sales, and customer lifecycles.

Technical Support (Not required, but beneficial to have)

Troubleshooting errors in SQL, Power BI, and other tools.

Assisting in the extraction and transformation of data from various marketing tools including BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4 / Analytics 360, and GTM 360 for use in our primary reporting suite.

Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.

This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Accountabilities

Ownership of Marketing’s performance reports; used by internal teams and external agencies.

Accountable for the data accuracy and quality control processes related to the reports. Dev. teams will help execute, marketing teams will support investigations.

Delivering insights that drive smarter, data-informed decisions

Analytics and data visualization to guide business strategy and elevate marketing performance.

Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.

Support data integration and reporting across :

PowerBI

BigQuery

Looker Studio Pro

Google Analytics 4 / Analytics 360

GTM 360

Campaign Manager 360 / DV360

Ensure data quality, governance, and consistency across tools and reports

Collaborate to develop curated datasets for external agency use

Lead reporting automation and optimize workflows

Participate in vendor check-ins and help translate business needs into technical tasks

Create planning / forecasting models and explain the implications of suggestions.

Required Skills & Experience

3–5 years of experience in a data analyst or marketing analytics role

Strong understanding of offline media (e.g. radio, OOH) and digital channels (e.g. search, programmatic, video, social, organic search); knowledge of media metrics (e.g. impressions, reach, CPM, CTR, CPC, CPL, ROAS)

Experienced with : PowerBI

SQL data transformations and querying

Advanced knowledge of :

Google BigQuery

Looker Studio / Looker Studio Pro

GA4 / Google Analytics 360

Understanding of digital marketing metrics, campaign tracking, and attribution

Ability to communicate data insights clearly to non-technical stakeholders

Experience supporting or working alongside marketing teams or agencies

Comfortable juggling multiple stakeholders and working cross-functionally

Preferred Qualifications :

Experience with other BI tools

Exposure to data governance or security best practices

Experience with tagging, UTM strategy, or conversion tracking setups

Experience in marketing mix modelling (MMM), predictive attribution, and other attribution models (multi-touch, data-driven)

Familiarity with Dynamics 365 Sale and Customer Insights

Familiarity with GTM / GTM 360

Familiarity with CM360 and DV360 (nice to have)

What You’ll Gain

• Hands-on experience with enterprise marketing and data platforms
• Exposure to data governance, architecture, and stakeholder management
• Opportunity to contribute to a major marketing transformation project
• Career growth within a data-driven organization

Benefits, and Perks

Our Culture at Farber

At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind.  We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at  .

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.