Growth Marketing Manager

Growth Marketing Manager (PPC, Paid Social & Email)

Experience Required : 5+ years

About Hellamaid

Hellamaid is a fast‑growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise‑driven model and need a performance leader who can scale demand across corporate and franchise markets.

Role Overview

You will own Hellamaid's paid growth engine. This is a senior, hands‑on role focused on revenue, not vanity metrics. You will design, launch, and scale paid systems that support both corporate and franchise territories.

Key Responsibilities

• Own and scale Google Ads across Search, Performance Max, and Local campaigns
• Build and optimize Meta (Facebook and Instagram) ad accounts and funnels
• Develop scalable paid frameworks that franchise partners can deploy locally
• Plan and launch email campaigns tied to promotions, seasonality, and reactivation (Black Friday, holidays, seasonal deep cleans, moving season, referral pushes, etc.)
• Build automated email and lifecycle flows for abandoned bookings, retention, and repeat purchase
• Design full‑funnel strategies from cold traffic to booked service
• Optimize landing pages and booking paths to improve conversion rates
• Track performance through GA4, GTM, CRM, and email platforms
• Establish reporting systems franchise partners can understand and use

Requirements

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